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Brand Explorer/New Standard

New Standard

Sep 2026

Overview

At New Standard, we are all about cannabis, proud to be part of the emerging culture and determined to champion education, research and acceptance. Believing in inclusivity, impartiality and the best interests of our customers, we look forward to contributing to better understand...

NEW STANDARD's YoY growth at +17.4% reflects a strong mid-tier presence, with sales up 9.6% over the last three months. Rank improved from #106 to #100 in Washington, showcasing an upward trajectory in a competitive market.

Categories

VapesFlowerTopicalsConcentratesOralPre-Rolls
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

New Standard logoNew Standard Top StatesSep 2026

Top states where New Standard is active based on indexed sales coverage.

Trend View

New Standard logoMarket Insights SnapshotSep 2026

24-Month Trend

New Standard market trend chart

Average Price

$19.25

YoY Sales Trend

25.7%

2Y Sales Trend

31.1%

Vapes dominate at 49.1% with +6.0% YoY; Concentrates follow with a notable +35.7% YoY. Flower leads with an astonishing +821.5% YoY, while Pre-Rolls struggle at -46.0% YoY.

CategorySales ShareAvg PriceYoY
Flower17.8%$696224.4%
Concentrates12.9%$15.6142.3%
Pre-Rolls2.7%$6.74.0%

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NEW STANDARD thrives in Washington, holding 89% of sales in this top cannabis state. With a concentrated footprint, it focuses on maximizing market share in a single state.

StateVapor PensTopicalsConcentratesOralPre-RollOther

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Market Position

New Standard logoCompetitive LandscapeSep 2026

Ranked #100 in the Vapes category, NEW STANDARD lags 99 spots behind MFUSED (#1) and 98 behind CRYSTAL CLEAR (#2). The brand's competitive position is tightening, having improved from #106 over the past year.

Vapes in Washington Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026New Standard: 110New Standard: 117Dabstract: 8Dabstract: 7Plaid Jacket: 3Plaid Jacket: 3Mfused: 1Mfused: 1Crystal Clear: 2Crystal Clear: 2

SKU View

New Standard logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Triangle Kush Live Resin Disposables 1000 Mg
Triangle Kush Live Resin Disposables 1000 Mg
Vapes56.1%
#4
Sour Apple Other Resin\wax 1 Gram
Sour Apple Other Resin\wax 1 Gram
Concentrates27.5%
#6
Golden Pineapple Live Resin Disposables 1000 Mg
Golden Pineapple Live Resin Disposables 1000 Mg
Vapes149.1%
#8
Grape Gmo Live Resin Cartridges 1000 Mg
Grape Gmo Live Resin Cartridges 1000 Mg
Vapes241.4%
#10
Golden Pineapple Live Resin Cartridges 1000 Mg
Golden Pineapple Live Resin Cartridges 1000 Mg
Vapes127.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against New Standard using competitive landscape rank coverage, proximity, and momentum.