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Brand Explorer/Next Friday

Next Friday

Aug 2026

Overview

THE NAME ‘NEXT FRIDAY’ WAS CHOSEN BECAUSE THE ENTIRE TIME WE WERE BUILDING OUR FACILITY, THE #1 QUESTION WE GOT WAS “WHEN ARE YOU GONNA GET LICENSED?” WE DIDN’T HAVE AN ANSWER… ALL WE KNEW IS THAT HEALTH CANADA GRANTED THE LICENSES ON FRIDAY’S. SO IF WE DIDN’T HEAR ANYTHING BY TH...

NEXT FRIDAY faces a significant challenge with a YoY decline of 19.4%—mid-tier positioning is under pressure. The brand's recent 3-month trend shows a further drop of 20.9%, indicating ongoing difficulties in sales recovery.

Categories

FlowerPre-RollsConcentratesEdibles
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Next Friday logoMarket Insights SnapshotAug 2026

24-Month Trend

Next Friday market trend chart

Average Price

$23.77

YoY Sales Trend

58.8%

2Y Sales Trend

66.2%

Pre-Rolls dominate at 45.9%, yet are down 33.8% YoY, while Flower holds 38.2% with a decline of 16.7%. In contrast, Edibles are skyrocketing with a staggering 1625.7% YoY increase, highlighting a major shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls38.2%$18.2534.1%
Edibles5.8%$7.11490.4%

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NEXT FRIDAY's footprint is concentrated in Ontario (78.2%) and Alberta (21.8%), making it a key player in just two states. This geographic concentration underscores the brand's reliance on a singular market for its sales.

StateFlowerPre-RollConcentratesEdiblesAccessoriesOtherVapor Pens

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Market Position

Next Friday logoCompetitive LandscapeAug 2026

NEXT FRIDAY ranks #125 in the competitive landscape, trailing behind leaders like GENERAL ADMISSION (#1) and BACK FORTY (#2). Despite a slight improvement from #130 to #125, the brand remains 124 spots behind the top competitor.

Flower in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Next Friday: 139Next Friday: 125Figr: 9Figr: 6The Original Fras…: 6The Original Fras…: 8Shred: 1Shred: 1Spinach: 3Spinach: 2

SKU View

Next Friday logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blueberry Fuego Shatter 1 Gram
Blueberry Fuego Shatter 1 Gram
Concentrates0.7%
#4
Dank Sinatra Buds 3.50 Gram
Dank Sinatra Buds 3.50 Gram
Flower3.8%
#6
Tire Fire Buds 3.50 Gram
Tire Fire Buds 3.50 Gram
Flower11.8%
#8
London Pound Mints Buds 14 Gram
London Pound Mints Buds 14 Gram
Flower4.7%
#10
Tire Fire Buds 7 Gram
Tire Fire Buds 7 Gram
Flower10.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Next Friday using competitive landscape rank coverage, proximity, and momentum.