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Brand Explorer/Nordic Wellness

Nordic Wellness

Sep 2026

Overview

NORDIC WELLNESS skyrocketed with a 162.3% YoY sales surge, leaping from #16 to #6 in Florida. A 21.1% increase over the last three months signals a strong upward trajectory, supported by strategic pricing in the mid-tier segment.

Categories

OralConcentratesTopicals
  • Top Category: Oral
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Nordic Wellness logoNordic Wellness Top StatesSep 2026

Top states where Nordic Wellness is active based on indexed sales coverage.

Trend View

Nordic Wellness logoMarket Insights SnapshotSep 2026

24-Month Trend

Nordic Wellness market trend chart

Average Price

$22.65

YoY Sales Trend

23.0%

2Y Sales Trend

44.5%

Oral products dominate with 48.1% of sales, up 358.2% YoY. Topicals are the fastest-growing category at 870.0% YoY, while Concentrates hold a solid 34.3% with 32.9% YoY growth.

CategorySales ShareAvg PriceYoY
Concentrates34.4%$19.7535.4%

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NORDIC WELLNESS is exclusively active in Florida, capturing 100% of its sales within this state, highlighting a concentrated geographic focus.

StateOralConcentratesTopicals

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Market Position

Nordic Wellness logoCompetitive LandscapeSep 2026

NORDIC WELLNESS ranks #6 among peers in the Oral category, competing closely with TRULIEVE (#1) and MUV (#2). The brand's rank improved significantly from #16 to #6 over the past year, showcasing competitive gains.

Oral in Florida Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026Nordic Wellness: 7Nordic Wellness: 8Surterra Wellness: 5Surterra Wellness: 7Planet 13: 10Planet 13: 6Trulieve: 1Trulieve: 1Muv: 2Muv: 2

SKU View

Nordic Wellness logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Ruby Slippers Rso Oil 1 Gram
Ruby Slippers Rso Oil 1 Gram
Concentrates39.3%
#4
Red Velvet Runtz Rso Oil 1 Gram
Red Velvet Runtz Rso Oil 1 Gram
ConcentratesN/A

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Nordic Wellness using competitive landscape rank coverage, proximity, and momentum.