Top States
Nuo Top StatesOct 2026
Top states where Nuo is active based on indexed sales coverage.
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Nuo
Oct 2026
Overview
At NUO, we believe that nature and science should work in harmony to help you feel and perform your best. Whether you're seeking relief from chronic pain, recovering from an intense workout, or managing day-to-day discomfort, NUO provides safe, reliable solutions designed with yo...
NUO's sales dropped 12.6% YoY, raising concerns about sustaining premium pricing. However, a 7.3% increase over the last three months hints at a potential rebound. This stark contrast underscores shifting consumer preferences and market dynamics.
Categories
OralTopicals
- Top Category: Oral
- Price Tier: Premium
- States Active: 2
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$45.48
YoY Sales Trend
3.6%
2Y Sales Trend
0.2%
Oral products dominate at 83.8%, yet faced a 12.7% YoY decline; Topicals also lagged at 16.2% with an 11.7% drop. The Oral category remains the largest, but its slowdown raises questions about future performance.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Topicals | 13.6% | $47.03 | 11.3% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$45.48
YoY Sales Trend
3.6%
2Y Sales Trend
0.2%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 86.4% | $45.25 | 2.2% |
| Topicals | 13.6% | $47.03 | 11.3% |
State Rank Table
| State | Oral | Topicals |
|---|---|---|
| Iowa | 1 | 1 |
| Colorado | 4 | 6 |
NUO excels in Iowa, capturing 79% of its sales, while Colorado accounts for 21%. With activity in just 2 states, the brand's geographic concentration is significant.
| State | Oral | Topicals |
|---|---|---|
| 4 | 6 |
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Market Position
Competitive LandscapeOct 2026
NUO ranks #1 in the Oral category, outpacing VLASIC LABS at #2. Its consistent leadership, maintaining the top rank since April 2025, highlights its competitive edge.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Oral | 6.9% |
#4  | Oral | N/A |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Nuo using competitive landscape rank coverage, proximity, and momentum.
