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Brand Explorer/Off The Path

Off The Path

Aug 2026

Overview

OFF THE PATH's sales plummeted 61.4% year-over-year, with a staggering 52.8% drop over the last three months. Despite a recent 38.2% uptick, the premium positioning struggles to connect with consumers amid significant market shifts.

Categories

FlowerConcentratesVapesEdiblesPre-Rolls
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Off The Path Top StatesAug 2026

Top states where Off The Path is active based on indexed sales coverage.

Trend View

Market Insights SnapshotAug 2026

24-Month Trend

Off The Path market trend chart

Average Price

$82.96

YoY Sales Trend

N/A

2Y Sales Trend

N/A

Flower dominates at 84.3% of sales but is down 53.7% YoY. Pre-Rolls lag at 7.0% with a 61.0% decline, while Concentrates are the standout category with a phenomenal 154.0% increase YoY.

CategorySales ShareAvg PriceYoY
Concentrates15.1%$54.26N/A
Edibles8.4%$48.39N/A

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OFF THE PATH's footprint is concentrated entirely in Minnesota, representing 100% of its sales. The brand operates in a single state, highlighting a narrow geographic focus.

StateFlowerConcentratesVapor PensEdiblesPre-RollAccessoriesOther

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Market Position

Competitive LandscapeAug 2026

Ranked #9 in Flower, OFF THE PATH has slipped from #5, trailing behind RYTHM, GOOD GREEN, and CAMPFIRE CANNABIS. The brand is losing ground, now 8 spots behind RYTHM, but gained 1 spot against VIREO.

Flower in Minnesota Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Off The Path: 17Off The Path: 19Good Green: 3Good Green: 3Simple Cannabis P…: 4Simple Cannabis P…: 7Rythm: 1Rythm: 1Campfire Cannabis…: 2Campfire Cannabis…: 2

SKU View

Top Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Gelatti Buds 28 Gram
Gelatti Buds 28 Gram
Flower19.7%
#4
Acapulco Gold Buds 28 Gram
Acapulco Gold Buds 28 Gram
Flower16.8%
#6
Godfather Og Buds 28 Gram
Godfather Og Buds 28 Gram
Flower44.9%
#8
Amaretto Mintz Buds 28 Gram
Amaretto Mintz Buds 28 Gram
Flower217.1%
#10
Pink Runtz 1 Pack Pre Rolls 1 Gram
Pink Runtz 1 Pack Pre Rolls 1 Gram
Pre-Rolls201.1%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Off The Path using competitive landscape rank coverage, proximity, and momentum.