Top States
Off The Path Top StatesOct 2026
Top states where Off The Path is active based on indexed sales coverage.
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Off The Path
Oct 2026
Overview
OFF THE PATH's sales plummeted 61.4% year-over-year, with a staggering 52.8% drop over the last three months. Despite a recent 38.2% uptick, the premium positioning struggles to connect with consumers amid significant market shifts.
Categories
FlowerVapesEdiblesPre-RollsConcentrates
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$73.77
YoY Sales Trend
68.3%
2Y Sales Trend
N/A
Flower dominates at 84.3% of sales but is down 53.7% YoY. Pre-Rolls lag at 7.0% with a 61.0% decline, while Concentrates are the standout category with a phenomenal 154.0% increase YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 15.7% | $43.89 | 80.3% |
| Pre-Rolls | 12.6% | $38.39 | 6.7% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$73.77
YoY Sales Trend
68.3%
2Y Sales Trend
N/A
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 48.1% | $252.18 | 68.9% |
| Vapes | 15.7% | $43.89 | 80.3% |
| Edibles | 13.2% | $47.18 | 75.3% |
| Pre-Rolls | 12.6% | $38.39 | 6.7% |
| Concentrates | 10.4% | $52.88 | 24.4% |
State Rank Table
| State | Flower | Vapor Pens | Edibles | Pre-Roll | Concentrates | Accessories | Other |
|---|---|---|---|---|---|---|---|
| Minnesota | 16 | 22 | 21 | 19 | 4 | ⊖ | 41 |
OFF THE PATH's footprint is concentrated entirely in Minnesota, representing 100% of its sales. The brand operates in a single state, highlighting a narrow geographic focus.
| State | Flower | Vapor Pens | Edibles | Pre-Roll | Concentrates | Accessories | Other |
|---|---|---|---|---|---|---|---|
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Market Position
Competitive LandscapeOct 2026
Ranked #9 in Flower, OFF THE PATH has slipped from #5, trailing behind RYTHM, GOOD GREEN, and CAMPFIRE CANNABIS. The brand is losing ground, now 8 spots behind RYTHM, but gained 1 spot against VIREO.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 6.9% |
#4  | Flower | 16.6% |
#6  | Flower | 114.7% |
#8  | Vapes | 131.2% |
#10  | Vapes | 142.2% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Off The Path using competitive landscape rank coverage, proximity, and momentum.
