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Brand Explorer/Play Cannabis

Play Cannabis

Oct 2026

Overview

PLAY CANNABIS faces a stark 38.1% drop in sales year-over-year, with a recent trend showing a 2.6% decline over the last three months. This low-tier brand is grappling with competitive pressures that may impact its market strategy moving forward.

Categories

VapesEdiblesFlowerPre-Rolls
  • Top Category: Vapes
  • Price Tier: Value
  • States Active: 1

Top States

Play Cannabis Top StatesOct 2026

Top states where Play Cannabis is active based on indexed sales coverage.

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Play Cannabis market trend chart

Average Price

$4.09

YoY Sales Trend

35.0%

2Y Sales Trend

51.4%

Vapes dominate at 40.2% but have plummeted 51.2% YoY; Edibles at 26.9% down 14.3%; Flower at 20.0% down 24.9%; Pre-Rolls at 12.6% down 36.3%. The Vapes category shows the most significant decline, highlighting a tough market landscape.

CategorySales ShareAvg PriceYoY
Edibles28.8%$2.1136.9%
Pre-Rolls11.0%$4.0843.1%

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PLAY CANNABIS is exclusively present in Michigan, holding 100% of its sales in this state. The brand's geographic concentration limits its market reach but solidifies its standing within Michigan's cannabis landscape.

StateVapor PensEdiblesFlowerPre-RollAccessoriesConcentrates

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Market Position

Competitive LandscapeOct 2026

PLAY CANNABIS ranks #31 in the Vapes category, slipping from #13 over the past year. Competing brands include MKX, MUHA MEDS, and MITTEN EXTRACTS, all significantly ahead, creating a competitive gap that reflects ongoing market challenges.

Vapes in Michigan Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Play Cannabis: 40Play Cannabis: 35Jungle Juice: 12Jungle Juice: 8Mkx: 1Mkx: 1Mitten Extracts: 2Mitten Extracts: 2Muha Meds: 3Muha Meds: 3

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blue Raspberry Rosin Gummies 200 Mg
Blue Raspberry Rosin Gummies 200 Mg
Edibles1.5%
#4
Orange Rosin Gummies 200 Mg
Orange Rosin Gummies 200 Mg
Edibles3.1%
#6
Jack Herer Cartridges 1000 Mg
Jack Herer Cartridges 1000 Mg
Vapes91.3%
#8
Durban Poison Cartridges 1000 Mg
Durban Poison Cartridges 1000 Mg
Vapes126.4%
#10
Cotton Candy Gelato Buds 28 Gram
Cotton Candy Gelato Buds 28 Gram
Flower524.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Play Cannabis using competitive landscape rank coverage, proximity, and momentum.