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Brand Explorer/Pure Laine

Pure Laine

Oct 2026

Overview

Because good cannabis is about more than potency, Pure Laine provides simple choices for consumers. Whether it's a preference for touch, sensation, smell, sight or affordable price, this Québec brand by Rose LifeScience has solutions.

PURE LAINE's sales plummeted 49.4% YoY, marking a significant decline in market influence. The brand's premium positioning struggles amidst fierce competition, as its rank fell from #16 to #23 over the past year.

Categories

FlowerPre-Rolls
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 3

Trend View

Pure Laine logoMarket Insights SnapshotOct 2026

24-Month Trend

Pure Laine market trend chart

Average Price

$29.04

YoY Sales Trend

23.7%

2Y Sales Trend

40.0%

Flower dominates at 95.1% of sales, yet has seen a 49.2% YoY drop. Pre-Rolls make up 3.9% of total sales, also declining at 49.4% YoY, indicating a tough landscape for both categories.

CategorySales ShareAvg PriceYoY
Pre-Rolls22.6%$12.042.9%

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PURE LAINE holds a strong presence in Ontario (91.1%) and Alberta (8.9%). Geographic concentration is significant, with Ontario accounting for the vast majority of sales.

StateFlowerPre-RollAccessoriesOralOtherVapor Pens
48⊖⊖⊖⊖⊖

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Market Position

Pure Laine logoCompetitive LandscapeOct 2026

Ranked #23 in the Flower category, PURE LAINE faces tough competition from WEATHERED ISLANDS (#2) and CALI SLIMZ (#1). The brand has slipped 7 spots relative to peers over the past year.

Flower in Quebec Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Pure Laine: 2Pure Laine: 4R'belle: 6R'belle: 3Wo La: 11Wo La: 5Shred: 23Shred: 7Good Supply: 4Good Supply: 6

SKU View

Pure Laine logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Pineapple Og Buds 3.50 Gram
Pineapple Og Buds 3.50 Gram
Flower28.2%
#4
Big Pleasures Buds 28 Gram
Big Pleasures Buds 28 Gram
Flower5.0%
#6
Powdered Donuts Buds 28 Gram
Powdered Donuts Buds 28 Gram
Flower4.9%
#8
Carbon 1 Pack Pre Rolls 5 Gram
Carbon 1 Pack Pre Rolls 5 Gram
Pre-Rolls6.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Pure Laine using competitive landscape rank coverage, proximity, and momentum.