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Brand Explorer/Pure Laine

Pure Laine

Sep 2026

Overview

Because good cannabis is about more than potency, Pure Laine provides simple choices for consumers. Whether it's a preference for touch, sensation, smell, sight or affordable price, this Québec brand by Rose LifeScience has solutions.

PURE LAINE's sales plummeted 49.4% YoY, marking a significant decline in market influence. The brand's premium positioning struggles amidst fierce competition, as its rank fell from #16 to #23 over the past year.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Pure Laine logoMarket Insights SnapshotSep 2026

24-Month Trend

Pure Laine market trend chart

Average Price

$32.43

YoY Sales Trend

1.0%

2Y Sales Trend

21.8%

Flower dominates at 95.1% of sales, yet has seen a 49.2% YoY drop. Pre-Rolls make up 3.9% of total sales, also declining at 49.4% YoY, indicating a tough landscape for both categories.

CategorySales ShareAvg PriceYoY
Pre-Rolls19.1%$12.836.0%

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PURE LAINE holds a strong presence in Ontario (91.1%) and Alberta (8.9%). Geographic concentration is significant, with Ontario accounting for the vast majority of sales.

StateFlowerPre-RollConcentratesOralVapor Pens

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Market Position

Pure Laine logoCompetitive LandscapeSep 2026

Ranked #23 in the Flower category, PURE LAINE faces tough competition from WEATHERED ISLANDS (#2) and CALI SLIMZ (#1). The brand has slipped 7 spots relative to peers over the past year.

Flower in Quebec Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026Pure Laine: 2Pure Laine: 2Promenade: 1Promenade: 1Nugz: 8Nugz: 3Shred: 18Shred: 6Good Supply: 4Good Supply: 7

SKU View

Pure Laine logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Special Haze Buds 28 Gram
Special Haze Buds 28 Gram
Flower25.3%
#4
Alien Gelato Buds 15 Gram
Alien Gelato Buds 15 Gram
Flower79.7%
#6
Forbidden Fruit Buds 28 Gram
Forbidden Fruit Buds 28 Gram
Flower85.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Pure Laine using competitive landscape rank coverage, proximity, and momentum.