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Brand Explorer/Qualla Brands

Qualla Brands

Oct 2026

Overview

QUALLA BRANDS boasts a striking 42.3% YoY growth, elevating its rank from #5 to #4 in North Carolina. Despite a 21.7% decline in sales over the past three months, it maintains a premium price tier, hinting at a strategic shift to adapt to market dynamics.

Categories

EdiblesOralConcentratesTopicals
  • Top Category: Edibles
  • Price Tier: Premium
  • States Active: 1

Top States

Qualla Brands Top StatesOct 2026

Top states where Qualla Brands is active based on indexed sales coverage.

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Qualla Brands market trend chart

Average Price

$29.83

YoY Sales Trend

63.6%

2Y Sales Trend

169.8%

Edibles dominate with a remarkable 39.9% share, soaring 535.1% YoY. In contrast, Concentrates account for 28.6% but have seen a sharp decline of 40.8%. Oral products follow at 27.5%, with a notable 271.6% increase.

CategorySales ShareAvg PriceYoY
Oral25.3%$29.46231.4%
Topicals14.1%$52.454.7%

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QUALLA BRANDS operates exclusively in North Carolina, capturing 100% of its sales in this state. This geographic concentration underscores its strong foothold in the local market.

StateEdiblesOralConcentratesTopicals

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Market Position

Competitive LandscapeOct 2026

QUALLA BRANDS ranks #4 in the Edibles category, trailing leaders GREAT SMOKY CANNABIS (#1) and SMOKY MOUNTAIN HIGH (#2). The brand has improved its rank from #5 to #4 over the last year, indicating competitive resilience in a challenging market.

Edibles in North Carolina Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Qualla Brands: 4Qualla Brands: 3Smoky Mountain Hi…: 2Smoky Mountain Hi…: 2Canna Cubes: 5Canna Cubes: 4Snoozy: 7Snoozy: 7Great Smoky Canna…: 1Great Smoky Canna…: 1

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Milk Bar 100 Mg
Milk Bar 100 Mg
EdiblesN/A
#4
Peanut Butter Bar 100 Mg
Peanut Butter Bar 100 Mg
Edibles5.7%
#6
Dark Bar 100 Mg
Dark Bar 100 Mg
Edibles63.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Qualla Brands using competitive landscape rank coverage, proximity, and momentum.