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Brand Explorer/Side Hustle

Side Hustle

Aug 2026

Overview

YoY growth surged 36.2%, elevating SIDE HUSTLE from #50 to #49 in California. This mid-tier brand is capitalizing on strategic pricing to drive sales, with a notable 18.7% increase in the last three months.

Categories

VapesFlowerAccessoriesPre-Rolls
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Side Hustle logoSide Hustle Top StatesAug 2026

Top states where Side Hustle is active based on indexed sales coverage.

Trend View

Side Hustle logoMarket Insights SnapshotAug 2026

24-Month Trend

Side Hustle market trend chart

Average Price

$14.99

YoY Sales Trend

4.2%

2Y Sales Trend

205.1%

Vapes lead at 59.9% with a 15.3% increase YoY. Flower follows impressively at 34.3%, skyrocketing 123.8% YoY, while Accessories grew 30.7%. Pre-Rolls lag at 2.3%, down 31.6% YoY.

CategorySales ShareAvg PriceYoY
Flower33.3%$25.731.4%
Pre-Rolls3.8%$4.6853.3%

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California is the sole state for SIDE HUSTLE, commanding 100% of its sales. The brand's geographic concentration allows for targeted strategies.

StateVapor PensFlowerAccessoriesPre-RollConcentrates

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Market Position

Side Hustle logoCompetitive LandscapeAug 2026

#49 in Vapes, trailing #1 STIIIZY by 48 spots. Despite the competitive landscape, SIDE HUSTLE is making strides, improving its rank from #50 to #49 over the past year.

Vapes in California Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Side Hustle: 59Side Hustle: 56Cake She Hits Dif…: 6Cake She Hits Dif…: 5Coldfire Extracts: 5Coldfire Extracts: 7Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2

SKU View

Side Hustle logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blue Dream Buds 28 Gram
Blue Dream Buds 28 Gram
FlowerN/A
#4
Pineapple Express Cartridges 1000 Mg
Pineapple Express Cartridges 1000 Mg
Vapes6.6%
#6
Blue Dream Disposables 1000 Mg
Blue Dream Disposables 1000 Mg
Vapes19.5%
#8
Lemon Og Cartridges 1000 Mg
Lemon Og Cartridges 1000 Mg
Vapes363.5%
#10
White Widow 1 Pack Pre Rolls 1 Gram
White Widow 1 Pack Pre Rolls 1 Gram
Pre-Rolls130.7%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Side Hustle using competitive landscape rank coverage, proximity, and momentum.