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Brand Explorer/Dirigo Cannabis

Dirigo Cannabis

Oct 2026

Overview

DIRIGO CANNABIS surged with an impressive YoY growth of 159.6% in the <250K tier. Despite this, a 32.4% decline over the last three months signals potential market challenges ahead.

Categories

VapesEdibles
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 2

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Dirigo Cannabis market trend chart

Average Price

$28.31

YoY Sales Trend

19.3%

2Y Sales Trend

515.8%

Vapes dominate sales at 94.7%, soaring 212.7% YoY, while Edibles lag behind at 5.3%, plummeting 35.3%. This stark contrast highlights the shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Edibles10.9%$18.8723.9%

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DIRIGO CANNABIS commands a strong presence in Maine (68.5%) and Vermont (31.5%), showcasing its focus in two states. Geographic concentration is notable in these top cannabis markets.

StateVapor PensEdiblesConcentratesOral
1745⊖⊖

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Market Position

Competitive LandscapeOct 2026

DIRIGO CANNABIS ranks #14 in the competitive Vapes category, trailing behind PAMOLAB (#1) and LANDRACE CANNABIS CO. (#2). The brand improved its rank from #26 to #14, but still faces significant competition.

Vapes in Maine Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Dirigo Cannabis: 14Dirigo Cannabis: 17Landrace Cannabis…: 2Landrace Cannabis…: 2Pamolab: 1Pamolab: 3Jar Co (me): 3Jar Co (me): 1Seaweed: 5Seaweed: 4

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Grape Ape Cartridges 1000 Mg
Grape Ape Cartridges 1000 Mg
Vapes54.0%
#4
Pineapple Express Cartridges 1000 Mg
Pineapple Express Cartridges 1000 Mg
Vapes3.8%
#6
Cherry Pie Cartridges 1000 Mg
Cherry Pie Cartridges 1000 Mg
Vapes37.9%
#8
Creme Brulee Cartridges 1000 Mg
Creme Brulee Cartridges 1000 Mg
Vapes254.7%
#10
Pina Colada Cartridges 1000 Mg
Pina Colada Cartridges 1000 Mg
Vapes473.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dirigo Cannabis using competitive landscape rank coverage, proximity, and momentum.