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Brand Explorer/Dr. Norm's

Dr. Norm's

Oct 2026

Overview

Dr. Norms CBD cookies combine our Moms famous recipe with the healing spirit of our Dad, Dr. Norm. Our delectable, bite-sized cookies are infused with only pure, medical-grade plant extracts. This enables us to deliver powerful and effective medication in a cookie that tastes abs...

YoY growth at +34.9% positions DR. NORM'S in the .5M-1M tier. Despite a rank slip from #16 to #17, sales are trending upward, with a 7.9% increase over the last three months. Price tier remains low, reflecting strategic positioning amidst competitive tension.

Categories

EdiblesOralVapesFlower
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Dr. Norm's logoDr. Norm's Top StatesOct 2026

Top states where Dr. Norm's is active based on indexed sales coverage.

Trend View

Dr. Norm's logoMarket Insights SnapshotOct 2026

24-Month Trend

Dr. Norm's market trend chart

Average Price

$13.88

YoY Sales Trend

32.6%

2Y Sales Trend

57.1%

Edibles dominate at 61.6% but saw a slight dip of -0.9% YoY. Flower leads with explosive growth at +3720.2% YoY, while Oral skyrocketed by +558.7%. Vapes lag with a -13.3% decline, illustrating a shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Oral45.0%$19.04129.9%

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DR. NORM'S is concentrated in California, which accounts for 100% of sales. This geographic focus highlights the brand's reliance on a single state market, emphasizing the need for expansion strategies.

StateEdiblesOralVapor PensConcentratesFlower

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Market Position

Dr. Norm's logoCompetitive LandscapeOct 2026

Ranked #17 in Edibles, DR. NORM'S is 16 spots behind leader WYLD. Competing closely are CAMINO and KANHA, ranked #2 and #3 respectively. The decline from #16 to #17 underscores the competitive landscape in this dominant category.

Edibles in California Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Dr. Norm's: 19Dr. Norm's: 18Froot: 8Froot: 7Good Tide: 7Good Tide: 8Wyld: 1Wyld: 1Camino: 2Camino: 2

SKU View

Dr. Norm's logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Fruity Other Baked Goods 100 Mg
Fruity Other Baked Goods 100 Mg
Edibles14.8%
#4
Other Baked Goods Thcv:cbd 100 Mg
Other Baked Goods Thcv:cbd 100 Mg
Edibles0.5%
#6
Moonlight Disposables 1000 Mg
Moonlight Disposables 1000 Mg
Vapes466.7%
#8
Pineapple Peach Gummies Cbg 100 Mg
Pineapple Peach Gummies Cbg 100 Mg
Edibles37.0%
#10
Blue Raspberry Gummies 1 Mg
Blue Raspberry Gummies 1 Mg
Edibles129.1%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dr. Norm's using competitive landscape rank coverage, proximity, and momentum.