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Brand Explorer/Fruit Of Life

Fruit Of Life

Aug 2026

Overview

FRUIT OF LIFE slipped from #9 to #11 in Utah, with a premium tier positioning. Sales decreased 6.8% YoY, though a recent uptick of 1.3% over the last three months hints at potential stabilization. The brand is navigating a challenging landscape as it recalibrates its strategy.

Categories

VapesOralConcentratesTopicals
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 1

Top States

Fruit Of Life logoFruit Of Life Top StatesAug 2026

Top states where Fruit Of Life is active based on indexed sales coverage.

Trend View

Fruit Of Life logoMarket Insights SnapshotAug 2026

24-Month Trend

Fruit Of Life market trend chart

Average Price

$63.34

YoY Sales Trend

30.2%

2Y Sales Trend

28.9%

Vapes dominate at 81.5% but saw an 8.0% decline YoY. In contrast, Oral products surged 9.7% YoY, marking them as the fastest-growing segment. Concentrates faced a stark drop of 66.2% YoY, highlighting shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Oral15.0%$83.9529.2%

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FRUIT OF LIFE is concentrated solely in Utah, which captures 100% of its sales. The brand's geographic footprint is limited, emphasizing the need for expansion strategies to enhance market presence.

StateVapor PensOralConcentratesPre-RollTopicals

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Market Position

Fruit Of Life logoCompetitive LandscapeAug 2026

Ranked #11 in the Vapes category, FRUIT OF LIFE faces stiff competition from SELECT (#1) and PURE PLAN (#2). The brand's rank has slipped over the past year, losing 3 spots to RIVERSIDE FARM while gaining on VALLEY LOWS and HILIGHT.

Vapes in Utah Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Fruit Of Life: 10Fruit Of Life: 15Brand Zero: 9Brand Zero: 7Riverside Farm: 3Riverside Farm: 4Select: 1Select: 1Pure Plan: 2Pure Plan: 2

SKU View

Fruit Of Life logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Citrus Haze Disposables 2000 Mg
Citrus Haze Disposables 2000 Mg
Vapes19.8%
#4
Guava Cooler Cartridges 1000 Mg
Guava Cooler Cartridges 1000 Mg
VapesN/A
#6
Gorilla Breath Disposables 2000 Mg
Gorilla Breath Disposables 2000 Mg
Vapes16.5%
#8
Razzberry Mints Cartridges 1000 Mg
Razzberry Mints Cartridges 1000 Mg
Vapes39.1%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Fruit Of Life using competitive landscape rank coverage, proximity, and momentum.