Top States
Fruit Of Life Top StatesOct 2026
Top states where Fruit Of Life is active based on indexed sales coverage.
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Fruit Of Life
Oct 2026
Overview
FRUIT OF LIFE slipped from #9 to #11 in Utah, with a premium tier positioning. Sales decreased 6.8% YoY, though a recent uptick of 1.3% over the last three months hints at potential stabilization. The brand is navigating a challenging landscape as it recalibrates its strategy.
Categories
VapesConcentratesOralTopicals
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$65.22
YoY Sales Trend
22.2%
2Y Sales Trend
40.4%
Vapes dominate at 81.5% but saw an 8.0% decline YoY. In contrast, Oral products surged 9.7% YoY, marking them as the fastest-growing segment. Concentrates faced a stark drop of 66.2% YoY, highlighting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Concentrates | 14.3% | $60.39 | 1064.3% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$65.22
YoY Sales Trend
22.2%
2Y Sales Trend
40.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 72.5% | $63.68 | 29.4% |
| Concentrates | 14.3% | $60.39 | 1064.3% |
| Oral | 12.1% | $87.84 | 48.2% |
State Rank Table
| State | Vapor Pens | Concentrates | Oral | Topicals |
|---|---|---|---|---|
| Utah | 13 | 9 | 9 | 10 |
FRUIT OF LIFE is concentrated solely in Utah, which captures 100% of its sales. The brand's geographic footprint is limited, emphasizing the need for expansion strategies to enhance market presence.
| State | Vapor Pens | Concentrates | Oral | Topicals |
|---|---|---|---|---|
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Market Position
Competitive LandscapeOct 2026
Ranked #11 in the Vapes category, FRUIT OF LIFE faces stiff competition from SELECT (#1) and PURE PLAN (#2). The brand's rank has slipped over the past year, losing 3 spots to RIVERSIDE FARM while gaining on VALLEY LOWS and HILIGHT.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 25.5% |
#4  | Concentrates | 173.5% |
#6  | Vapes | 58.9% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Fruit Of Life using competitive landscape rank coverage, proximity, and momentum.
