Top States
Fruit Of Life Top StatesAug 2026
Top states where Fruit Of Life is active based on indexed sales coverage.
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Aug 2026
FRUIT OF LIFE slipped from #9 to #11 in Utah, with a premium tier positioning. Sales decreased 6.8% YoY, though a recent uptick of 1.3% over the last three months hints at potential stabilization. The brand is navigating a challenging landscape as it recalibrates its strategy.
Categories
Top States
Top states where Fruit Of Life is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$63.34
YoY Sales Trend
30.2%
2Y Sales Trend
28.9%
Vapes dominate at 81.5% but saw an 8.0% decline YoY. In contrast, Oral products surged 9.7% YoY, marking them as the fastest-growing segment. Concentrates faced a stark drop of 66.2% YoY, highlighting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 15.0% | $83.95 | 29.2% |
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Trend View
24-Month Trend

Average Price
$63.34
YoY Sales Trend
30.2%
2Y Sales Trend
28.9%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 77.2% | $60.93 | 31.4% |
| Oral | 15.0% | $83.95 | 29.2% |
| Concentrates | 6.3% | $59.39 | 16.2% |
State Rank Table
| State | Vapor Pens | Oral | Concentrates | Pre-Roll | Topicals |
|---|---|---|---|---|---|
| Utah | 15 | 6 | 13 | 2 | 10 |
FRUIT OF LIFE is concentrated solely in Utah, which captures 100% of its sales. The brand's geographic footprint is limited, emphasizing the need for expansion strategies to enhance market presence.
| State | Vapor Pens | Oral | Concentrates | Pre-Roll | Topicals |
|---|---|---|---|---|---|
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Market Position
Ranked #11 in the Vapes category, FRUIT OF LIFE faces stiff competition from SELECT (#1) and PURE PLAN (#2). The brand's rank has slipped over the past year, losing 3 spots to RIVERSIDE FARM while gaining on VALLEY LOWS and HILIGHT.
SKU View
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2 | Vapes | 19.8% |
#4 | Vapes | N/A |
#6 | Vapes | 16.5% |
#8 | Vapes | 39.1% |
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Benchmarking
Peer brands benchmarked against Fruit Of Life using competitive landscape rank coverage, proximity, and momentum.