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Brand Explorer/Green Joy

Green Joy

Oct 2026

Overview

We started in Colorado 15 years ago and are bringing our award winning experience to New Jersey! We grow our flower in a state of the art facility, right here in New Jersey. Every nug represents our brand! Quality of our flower is what our brand is all about. Our farmers are meti...

YoY growth plummeted -25.4%, with a rank drop from #31 to #45 in New Jersey. Despite a recent 3-month sales uptick of 18.6%, the brand's mid-tier positioning struggles to maintain market presence.

Categories

Pre-RollsFlower
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Green Joy logoMarket Insights SnapshotOct 2026

24-Month Trend

Green Joy market trend chart

Average Price

$21.56

YoY Sales Trend

14.4%

2Y Sales Trend

120.6%

Flower dominates at 69.3% but dipped -32.6% YoY, while Pre-Rolls hold 30.7% with a slight -1.9% decline. The category's softness reflects broader market challenges.

CategorySales ShareAvg PriceYoY
Flower49.4%$29.6727.4%

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GREEN JOY's footprint is focused solely in New Jersey, capturing 100% of sales within the state. Geographic concentration is high with New Jersey accounting for 95% of total sales.

StatePre-RollFlowerAccessoriesVapor Pens
43⊖⊖⊖

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Market Position

Green Joy logoCompetitive LandscapeOct 2026

Competitive summary unavailable.

Pre-Rolls in Quebec Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Green Joy: 27Green Joy: 26Figr: 40Figr: 8Weed Me: 2Weed Me: 5Nugz: 1Nugz: 1Shred: 6Shred: 2

SKU View

Green Joy logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Cheese Berry Buds 3.50 Gram
Cheese Berry Buds 3.50 Gram
Flower51.5%
#4
Ice Cream Cake Buds 3.50 Gram
Ice Cream Cake Buds 3.50 Gram
Flower63.3%
#6
Strawberry Candy Buds 3.50 Gram
Strawberry Candy Buds 3.50 Gram
Flower313.7%
#8
Grape Bubblegum 2 Pack Pre Rolls 2 Gram
Grape Bubblegum 2 Pack Pre Rolls 2 Gram
Pre-Rolls395.5%
#10
Deep Space 2 Pack Pre Rolls 2 Gram
Deep Space 2 Pack Pre Rolls 2 Gram
Pre-Rolls299.3%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Green Joy using competitive landscape rank coverage, proximity, and momentum.