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Figr

Oct 2026

Overview

FIGR grows cannabis with character and integrity. Character that was bred through five generations of farming experience and homegrown appreciation for hand-crafted goods.

Rank improved from #18 to #13 in Ontario—sales surged 30.9% over the last 3 months. Mid-tier positioning reflects a positive shift in consumer preferences.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 9

Trend View

Figr logoMarket Insights SnapshotOct 2026

24-Month Trend

Figr market trend chart

Average Price

$30.92

YoY Sales Trend

59.7%

2Y Sales Trend

63.3%

Flower dominates at 70% but declined 11.1% YoY; however, Pre-Rolls soared 43.1% and Concentrates skyrocketed 2562.0% YoY, highlighting shifting consumer demand.

CategorySales ShareAvg PriceYoY
Pre-Rolls30.8%$16.9369.5%

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Top cannabis brands in Ontario lead with 76% of sales, followed by Alberta at 11.8% and British Columbia at 5.9%. Geographic concentration is significant with the top state driving most sales.

StateFlowerPre-RollAccessoriesConcentratesEdiblesOralOtherTopicalsVapor Pens
421⊖17⊖⊖⊖⊖21
338⊖⊖⊖⊖⊖⊖⊖

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Market Position

Figr logoCompetitive LandscapeOct 2026

#13 in Flower, competing with WEATHERED ISLANDS (#2), SMOKES (#3), and CALI SLIMZ (#1). Gained rank over the past year but remains 11 spots behind the leader.

Flower in Ontario Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Figr: 7Figr: 6Pure Sunfarms: 5Pure Sunfarms: 5Good Supply: 6Good Supply: 7Big Bag O' Buds: 4Big Bag O' Buds: 1Spinach: 1Spinach: 3

SKU View

Figr logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Candy Cake Buds 3.50 Gram
Candy Cake Buds 3.50 Gram
Flower37.7%
#4
Candy Cake Buds 28 Gram
Candy Cake Buds 28 Gram
Flower1.2%
#6
Mellow Buds 14 Gram
Mellow Buds 14 Gram
Flower24.8%
#8
Chatty Kathy Buds 14 Gram
Chatty Kathy Buds 14 Gram
Flower23.1%
#10
Mellow 1 Pack Pre Rolls 0.35 Gram
Mellow 1 Pack Pre Rolls 0.35 Gram
Pre-Rolls112.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Figr using competitive landscape rank coverage, proximity, and momentum.