Brand Explorer/Manitoba Market

Manitoba Cannabis Sales

Oct 2026

Overview

Manitoba sits among the lowest-priced cannabis markets in Canada, yet prices climbed nearly 28% year over year as of April 2026, a shift that allowed total sales to edge up 1% even as unit volume dropped 21%. That divergence signals a market where consumers are trading up or consolidating purchases into higher-value products rather than buying in bulk at rock-bottom prices. The province remains a small-tier market with 118 dispensaries, a store count that grew modestly at about 1.7% over the past year. Over a two-year horizon, sales have slipped roughly 3%, suggesting the recent price-driven revenue gains are partially recovering ground lost during earlier compression cycles rather than charting new territory. Manitoba operates under a hybrid retail model with both public and private retailers. The province legalized recreational cannabis alongside the rest of Canada in October 2018, with licensed retail sales launching that same year...

  • Top Brand: Back Forty
  • Top Category: Flower (29%)

Benchmarking

Manitoba iconMarket ComparisonOct 2026

Manitoba's two-year sales decline of about 3% places it behind faster-growing Canadian provinces, but the recent one-year trajectory tells a different story: revenue ticked up 1% while unit volume fell sharply, meaning the province is extracting more value per transaction than many peers still caught in price compression. With 118 dispensaries serving a relatively modest population, store density remains moderate, and the 1.7% year-over-year growth in locations suggests a market closer to saturation than expansion.

24-Month Trend

Manitoba market trend chart
StateSalesYoY
Quebec$60-70M3.4%
Saskatchewan$25-35M34.7%

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Store Performance

Manitoba iconTop Performing Stores

Top performing dispensaries in Manitoba.

StoreCityEst. Sales
#1
AAAAA Supercraft Cannabis logo
AAAAA Supercraft Cannabis
Saint Ann$.5M-1M
#2
Tokyo Smoke - Corral logo
Tokyo Smoke - Corral
Brandon$250-500K
#3Tango CannabisLa Broquerie$250-500K
#4
Tokyo Smoke - Osborne logo
Tokyo Smoke - Osborne
Winnipeg$250-500K
#5
Farmer Jane - Southdale logo
Farmer Jane - Southdale
Winnipeg<$250K

Category View

Manitoba iconCategory PerformanceOct 2026

Accessories more than doubled in sales year over year with 123% growth, now claiming 12.5% of the market and representing the most dramatic category shift in Manitoba. Vapes also surged 17.4%, reaching a 21.5% share, while edibles grew 6.4% to hold 9.3% of the mix. Flower still leads at 31.1% share but contracted 22.3%, a steep decline that aligns with the broader unit volume drop across the province. Pre-rolls held relatively steady at 25.6% share with a minor 0.7% dip. Back Forty remains the top brand as consumers gravitate toward value-oriented offerings in a market historically defined by low prices.

CategorySalesAvg PriceYoY
#1Flower$5-10M$43.373.2%
#2Vapes$5-10M$33.54121.6%
#3Pre-Rolls$5-10M$21.0517.8%
#4Edibles$1-2.5M$10.3987.7%
#5Accessories$1-2.5M$17.2964.4%
#6Concentrates$.5M-1M$32.2793.8%
#7Oral$250-500K$34.93118.5%
#8Topicals<$250K$31.4318.2%
#9Home-Grow<$250K$36.34168.0%
#10Cbd<$250K$18.4346.4%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Manitoba, with 1-month rank movement when available.

Manitoba icon

Accessories

Oct 2026

Top Accessories brands in Manitoba: Yocan, Pulsar, Maq Distributors.

  1. #2
    Pulsar logo
    Pulsar
    24.3% MoM
  2. #4
    Zig Zag logo
    Zig Zag
    1.0% MoM

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Manitoba icon

Concentrates

Oct 2026

Top Concentrates brands in Manitoba: Endgame, Papa'S Herb, Boxhot.

  1. #2
    Papa'S Herb logo
    Papa'S Herb
    From 11.7% MoM
  2. #4
    Dab Bods logo
    Dab Bods
    22.9% MoM

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Manitoba icon

Edibles

Oct 2026

Top Edibles brands in Manitoba: Wyld, Shred, Spinach.

  1. #2
    Shred logo
    Shred
    From 316.0% MoM
  2. #4
    Xmg logo
    Xmg
    5.6% MoM

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Manitoba icon

Flower

Oct 2026

Top Flower brands in Manitoba: Back Forty, Big Bag O' Buds, Pure Sunfarms.

  1. #2
    Big Bag O' Buds logo
    Big Bag O' Buds
    From 37.2% MoM
  2. #4
    T
    Tobagrown
    3.0% MoM

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Manitoba icon

Oral

Oct 2026

Top Oral brands in Manitoba: Emprise Canada, Tweed, Glacial Gold Premium Extracts.

  1. #2
    Tweed logo
    Tweed
    20.6% MoM
  2. #4
    U
    Ufeelu
    14.9% MoM

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Manitoba icon

Topicals

Oct 2026

Top Topicals brands in Manitoba: Proofly, Wildflower, Ufeelu.

  1. #2
    Wildflower logo
    Wildflower
    4.7% MoM
  2. #4
    Rebound logo
    Rebound
    From 331.2% MoM

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Manitoba icon

Vapes

Oct 2026

Top Vapes brands in Manitoba: Back Forty, Spinach, Boxhot.

  1. #2
    Spinach logo
    Spinach
    2.0% MoM
  2. #4
    Good Supply logo
    Good Supply
    From 54.6% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Manitoba, based on the latest state-category product snapshot.

Manitoba icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Fire Breath Buds 28 Gram
Back Forty#2#2#2
Chemzilla Buds 28 Gram
Back Forty#4#3#4

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Manitoba icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Mango Tango Liquid Diamonds Cartridges 1000 Mg
Spinach#2#2#10
Cartridges 1000 Mg
Kolab#4#3#5

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Manitoba icon

Pre-Rolls

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Space Race 1 Pack Pre Rolls 0.35 Gram
Space Race Cannabis#2#1#3
Doobie Snacks 4 Pack Pre Rolls 2 Gram
Doobie Snacks#4#4#9

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Manitoba icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Elderberry Gummies Cbn 10 Mg
Wyld#2#3#2
Raspberry Gummies 10 Mg
Wyld#4#4#4

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Manitoba icon

Accessories

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Crafty Vaporizer
Storz & Bickel#2#1#2
Tyson Ranch Blunt Wraps Blunt Wraps
Futurola#4#4#5

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Manitoba icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Other Oil 1 Gram
Boxhot#2#2#1
Missionary Mango Sauce Resin\wax 1 Gram
Adults Only#4#4#5

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Manitoba icon

Oral

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Argyle 10mg Softgels | 15 Pack
Tweed#2#2#2
Houndstooth Thc Softgels 150mg 15 Pack
Tweed#4#4#4

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Manitoba icon

Topicals

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026

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