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Brand Explorer/Papa's Herb

Papa's Herb

Oct 2026

Overview

Papa's Herb™ is a family-oriented, affordable cannabis brand that focuses on value and quality, seeking to cater to the wider public. With an ethos "by the people, for the people," it supports generational family farms by procuring from regulated providers throughout various regi...

PAPA'S HERB's sales declined 9.4% YoY, signaling challenges in consumer engagement. Mid-tier pricing may hinder its competitive edge amidst a shifting market landscape.

Categories

VapesFlowerPre-RollsConcentratesAccessories
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 10

Trend View

Papa's Herb logoMarket Insights SnapshotOct 2026

24-Month Trend

Papa's Herb market trend chart

Average Price

$24.75

YoY Sales Trend

36.0%

2Y Sales Trend

41.4%

Vapes dominate at 85.8%, despite an 11.2% YoY drop. Pre-Rolls are the standout with a 15.5% YoY increase, while Flower lags significantly at -22.5% YoY.

CategorySales ShareAvg PriceYoY
Flower14.0%$55.49445.2%

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PAPA'S HERB excels in California, holding a significant share, with a footprint across 7 states including Ontario and Massachusetts.

StateVapor PensFlowerPre-RollAccessoriesConcentratesOther
15⊖⊖⊖⊖⊖
17⊖⊖⊖⊖⊖

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Market Position

Papa's Herb logoCompetitive LandscapeOct 2026

Ranked #17 in the Vapes category, PAPA'S HERB faces stiff competition from STIIIZY (#1) and RAW GARDEN (#2), remaining 16 spots behind the leader.

Vapes in California Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Papa's Herb: 17Papa's Herb: 17Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2Plugplay: 3Plugplay: 3Jetty Extracts: 4Jetty Extracts: 4

SKU View

Papa's Herb logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blueberry Zlushie Liquid Diamonds Disposables 1000 Mg
Blueberry Zlushie Liquid Diamonds Disposables 1000 Mg
Vapes6.8%
#4
Fruit Punch Liquid Diamonds Disposables 1000 Mg
Fruit Punch Liquid Diamonds Disposables 1000 Mg
Vapes2.2%
#6
Pineapple Express Disposables 1000 Mg
Pineapple Express Disposables 1000 Mg
Vapes26.9%
#8
Strawberry Cough Cartridges 1000 Mg
Strawberry Cough Cartridges 1000 Mg
Vapes33.2%
#10
Northern Lights Live Resin Disposables 1250 Mg
Northern Lights Live Resin Disposables 1250 Mg
Vapes83.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Papa's Herb using competitive landscape rank coverage, proximity, and momentum.