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Brand Explorer/Wildflower

Wildflower

Oct 2026

Overview

WILDFLOWERS MISSION The Wildflower mission is to connect people with the healing power of plants. We live to share and inspire holistic wellness by designing and developing the best-performing CBD and cannabis wellness products available, and provide options for people seeking ho...

WILDFLOWER remains a mid-tier cannabis brand, but with a notable 5.3% increase in sales over the last three months. While YoY sales dipped 2.9%, the brand is maintaining momentum in unit sales, hinting at strategic pricing adjustments.

Categories

TopicalsFlowerEdiblesPre-RollsVapesOral
  • Top Category: Topicals
  • Price Tier: Mid-Market
  • States Active: 5

Trend View

Wildflower logoMarket Insights SnapshotOct 2026

24-Month Trend

Wildflower market trend chart

Average Price

$24.56

YoY Sales Trend

32.3%

2Y Sales Trend

31.1%

Topicals lead with a 47.1% share and a 7.8% YoY increase, making it the fastest-growing category. Flower holds 27.3% with a 3.1% increase, while Edibles and Pre-Rolls face significant declines of 22.7% and 25.5% respectively.

CategorySales ShareAvg PriceYoY
Flower38.2%$28.23.2%
Pre-Rolls3.2%$17.7534.0%

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WILDFLOWER thrives in Alberta (24.9%) and Ontario (23.6%), with a solid presence in British Columbia (20.6%). This geographic concentration spans five active states, showcasing its strong market footprint.

StateTopicalsFlowerEdiblesPre-RollVapor PensAccessoriesCbdConcentratesOralOther
1⊖29⊖⊖⊖26⊖⊖23
⊖23⊖1728⊖⊖⊖⊖⊖

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Market Position

Wildflower logoCompetitive LandscapeOct 2026

WILDFLOWER ranks #1 in the fast-growing Topicals category, facing competition from STEWART FARMS and TWEED. Despite losing ground to SOLEI, it has gained a spot against REBOUND in the competitive landscape.

Flower in Maryland Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Wildflower: 37Wildflower: 38Curio Wellness: 5Curio Wellness: 2Fade Co.: 2Fade Co.: 4Sunmed Growers: 1Sunmed Growers: 1District Cannabis: 4District Cannabis: 3

SKU View

Wildflower logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Intergalactic Buds 14 Gram
Intergalactic Buds 14 Gram
FlowerN/A
#4
Strawguava Buds 3.50 Gram
Strawguava Buds 3.50 Gram
Flower19.7%
#6
Southwest Stomper Buds 3.50 Gram
Southwest Stomper Buds 3.50 Gram
Flower145.9%
#8
Southwest Stomper Buds 14 Gram
Southwest Stomper Buds 14 Gram
Flower820.3%
#10
Blue Dream Shake 14 Gram
Blue Dream Shake 14 Gram
Flower256.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Wildflower using competitive landscape rank coverage, proximity, and momentum.