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Brand Explorer/Wildflower

Wildflower

Aug 2026

Overview

WILDFLOWERS MISSION The Wildflower mission is to connect people with the healing power of plants. We live to share and inspire holistic wellness by designing and developing the best-performing CBD and cannabis wellness products available, and provide options for people seeking ho...

WILDFLOWER remains a mid-tier cannabis brand, but with a notable 5.3% increase in sales over the last three months. While YoY sales dipped 2.9%, the brand is maintaining momentum in unit sales, hinting at strategic pricing adjustments.

Categories

TopicalsFlowerEdiblesPre-RollsVapesOral
  • Top Category: Topicals
  • Price Tier: Premium
  • States Active: 5

Trend View

Wildflower logoMarket Insights SnapshotAug 2026

24-Month Trend

Wildflower market trend chart

Average Price

$26.15

YoY Sales Trend

18.0%

2Y Sales Trend

47.0%

Topicals lead with a 47.1% share and a 7.8% YoY increase, making it the fastest-growing category. Flower holds 27.3% with a 3.1% increase, while Edibles and Pre-Rolls face significant declines of 22.7% and 25.5% respectively.

CategorySales ShareAvg PriceYoY
Flower35.2%$30.4777.2%
Pre-Rolls3.6%$17.0510.7%
Oral1.7%$32.243.4%

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WILDFLOWER thrives in Alberta (24.9%) and Ontario (23.6%), with a solid presence in British Columbia (20.6%). This geographic concentration spans five active states, showcasing its strong market footprint.

StateTopicalsFlowerEdiblesPre-RollVapor PensOralAccessoriesCbdConcentratesOther
1⊖27⊖⊖⊖⊖⊖⊖⊖
⊖30⊖1431⊖⊖⊖⊖⊖

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Market Position

Wildflower logoCompetitive LandscapeAug 2026

WILDFLOWER ranks #1 in the fast-growing Topicals category, facing competition from STEWART FARMS and TWEED. Despite losing ground to SOLEI, it has gained a spot against REBOUND in the competitive landscape.

Flower in Maryland Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Wildflower: 51Wildflower: 39Curio Wellness: 4Curio Wellness: 3Rythm: 3Rythm: 4Sunmed Growers: 1Sunmed Growers: 1Fade Co.: 2Fade Co.: 2

SKU View

Wildflower logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Cloud Berry Buds 14 Gram
Cloud Berry Buds 14 Gram
Flower23.8%
#4
Goji Berry Rosin Gummies Cbd:cbn 10 Mg
Goji Berry Rosin Gummies Cbd:cbn 10 Mg
Edibles9.0%
#6
Cloud Berry Buds 3.50 Gram
Cloud Berry Buds 3.50 Gram
Flower61.6%
#8Starboom Buds 3.50 Gram
Flower290.3%
#10
Black Cherry Fizz Cartridges 1000 Mg
Black Cherry Fizz Cartridges 1000 Mg
Vapes209.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Wildflower using competitive landscape rank coverage, proximity, and momentum.