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Xmg

Oct 2026

Overview

A range of high intensity flavoured potions that get you where you want to go. Find Your X.

Rank slipped from #6 to #7 in Ontario's competitive landscape. XMG's low-tier positioning shows a 3.4% increase over the last three months, but year-over-year sales declined 0.8%. This juxtaposition highlights a challenging market environment despite recent positive trends.

Categories

EdiblesVapes
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 7

Trend View

Xmg logoMarket Insights SnapshotOct 2026

24-Month Trend

Xmg market trend chart

Average Price

$8.64

YoY Sales Trend

77.6%

2Y Sales Trend

18.1%

Edibles dominate XMG's portfolio at 99.2%, but the category is seeing a slight dip of 0.7% YoY. This slowest growth in Edibles suggests potential market saturation and challenges in maintaining consumer interest.

CategorySales ShareAvg PriceYoY
Vapes2.6%$9.714443.0%

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XMG holds a significant presence across Ontario (43.9%) and Alberta (29.4%), with smaller shares in British Columbia (18.2%) and Manitoba (5.3%). This geographic concentration underscores the brand's focus in these key markets.

StateEdiblesVapor PensCbdConcentratesFlowerOralOtherPre-RollTopicals
3⊖⊖⊖⊖⊖29⊖22

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Market Position

Xmg logoCompetitive LandscapeOct 2026

Competitive summary unavailable.

Edibles in Ontario Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Xmg: 7Xmg: 7Stikistix: 6Stikistix: 6Fly North: 8Fly North: 8No Future: 5No Future: 4Shred: 4Shred: 5

SKU View

Xmg logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Tropical Fruit Ready To Drink Cbg 355 Ml
Tropical Fruit Ready To Drink Cbg 355 Ml
Edibles0.4%
#4
Cherry Ready To Drink Cbg 355 Ml
Cherry Ready To Drink Cbg 355 Ml
Edibles2.8%
#6
Root Beer Ready To Drink Cbg 355 Ml
Root Beer Ready To Drink Cbg 355 Ml
Edibles8.4%
#8
Cherry Liquid Diamonds Gummies Cbg 10 Mg
Cherry Liquid Diamonds Gummies Cbg 10 Mg
Edibles249.5%
#10
Blue Raspberry Gummies Cbg 100 Mg
Blue Raspberry Gummies Cbg 100 Mg
Edibles114.5%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Xmg using competitive landscape rank coverage, proximity, and momentum.