Brand Explorer/Newfoundland and Labrador Market

Newfoundland and Labrador Cannabis Sales

Oct 2026

Overview

Vapes surged 63.5% year-over-year in Newfoundland and Labrador, making it the fastest-growing category in a small market that climbed 7.1% overall and 25.1% over two years. With just 43 dispensaries serving the province, the per-store opportunity remains notable even as the store count dipped 2.3% year-over-year. Average prices rose 6.2% compared to a year ago, a rare uptick that sets Newfoundland apart from the price erosion seen in most Canadian provinces. Tokyo Smoke dominates as the top brand in a market where vapes have overtaken flower as the leading category. Edibles also posted significant gains at 39.0% year-over-year, while flower and concentrates contracted. The province operates under a hybrid retail model with both public and private stores and was among the first Canadian jurisdictions to launch adult-use sales when legalization took effect in October 2018.

Top Brand: Crooked Dory
Top Category: Flower (34%)

Benchmarking

Market ComparisonOct 2026

Newfoundland and Labrador's 25.1% two-year sales growth outpaces what many larger Canadian markets have managed in the same window, driven by a dramatic shift toward vapes and edibles rather than dispensary expansion. The store count actually contracted slightly to 43 locations, and prices moved upward by 6.2% year-over-year, suggesting that category mix changes rather than discounting are fueling the market's expansion.

24-Month Trend

Newfoundland and Labrador market trend chart

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
Saskatchewan	$25-35M	34.7%
Locked State	$XX-XXM	XX.X%
Newfoundland and Labrador	$10-15M	2.8%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonOct 2026

24-Month Trend

State	Sales	YoY
Manitoba	$25-35M	+15.0%
Saskatchewan	$25-35M	+34.7%
Nova Scotia	$10-15M	+14.6%
Newfoundland and Labrador	$10-15M	+2.8%
New Brunswick	$5-10M	+9.3%

Store Performance

Top Performing Stores

Top performing dispensaries in Newfoundland and Labrador.

Store	City	Est. Sales
#1 Atlantic Cannabis - Galway	St. John's	$250-500K
#2 Atlantic Cannabis - Grand Falls - Windsor	Grand Falls-Windsor	$250-500K
#3 Atlantic Cannabis - Gander	Gander	$250-500K
#4 The Herbal Centre	St. John's	<$250K
#5 Atlantic Cannabis - Bay Roberts	Bay Roberts	<$250K

Category View

Category PerformanceOct 2026

Vapes vaulted to the top of Newfoundland and Labrador's category mix at 33.5% share after a 63.5% year-over-year jump, dethroning flower, which slid to 30.6% on a 13.8% decline. Edibles climbed 39.0% to capture 8.5% of sales, while pre-rolls held relatively steady at 23.6% share with a modest 4.0% dip. Concentrates fell 25.3% and now account for just 3.9% of the market, and Tokyo Smoke leads brand performance across this shifting category landscape.

Category	Sales	Avg Price	YoY
#1Flower	$2.5-5M	$44.23	3.5%
#2Pre-Rolls	$2.5-5M	$23.2	4.8%
#3Vapes	$1-2.5M	$39.7	0.4%
#4Edibles	$.5M-1M	$10.37	42.9%
#5Concentrates	$250-500K	$31.75	6.3%
#6Oral	<$250K	$36.43	15.1%
#7Accessories	<$250K	$8.71	0.8%
#8Topicals	<$250K	$36.12	1.0%
#9Home-Grow	<$250K	$41.31	93.0%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Newfoundland and Labrador, with 1-month rank movement when available.

Accessories

Oct 2026

Top Accessories brands in Newfoundland and Labrador: Zig Zag, Smoke Arsenal, Yocan.

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Concentrates

Oct 2026

Top Concentrates brands in Newfoundland and Labrador: Crooked Dory, Retro, Boxhot.

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Edibles

Oct 2026

Top Edibles brands in Newfoundland and Labrador: Spinach, Xmg, Shred.

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Flower

Oct 2026

Top Flower brands in Newfoundland and Labrador: Crooked Dory, Snickle Fritz, Head Space Cannabis.

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Oral

Oct 2026

Top Oral brands in Newfoundland and Labrador: Tweed, Crooked Dory, Xk.

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Pre-Rolls

Oct 2026

Top Pre-Rolls brands in Newfoundland and Labrador: Crooked Dory, Shred, Claybourne Co..

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Vapes

Oct 2026

Top Vapes brands in Newfoundland and Labrador: Boxhot, Seaweed Craft Cannabis, Booty.

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Newfoundland and Labrador, based on the latest state-category product snapshot.

Flower

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Snicklefritz Buds 14 Gram	Snickle Fritz	#2	#2	#6
Locked Product	Locked Brand	#XX	#XX	#XX
Purple Cherry Punch Buds 28 Gram	Big Bag O' Buds	#4	#6	#5
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Trifecta 2 Pack Infused Pre Rolls 3 Gram	Boxhot	#2	#1	#1
Locked Product	Locked Brand	#XX	#XX	#XX
Trifecta 3 Pack Infused Pre Rolls 1.50 Gram	Boxhot	#4	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX

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Vapes

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Lucid Dream Live Resin Disposables 500 Mg	Higgs	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Pink Lemonade Liquid Diamonds Cartridges 1000 Mg	Seaweed Craft Cannabis	#4	#4	#6
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Cream Soda Ready To Drink 355 Ml	Xmg	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Peach Orange Gummies Cbd 100 Mg	Spinach	#4	#8	#7
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Pura Vida Other Oil 1 Gram	Pura Vida	#2	#14	#15
Locked Product	Locked Brand	#XX	#XX	#XX
Gorilla Grapes Other Resin\wax 1 Gram	Lord Jones	#4	#6	#6
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Argyle 10mg Softgels \| 15 Pack	Tweed	#2	#2	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Max Sativa Oil Spray [30ml] Oil Spray	Twd	#4	#5	#5

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Accessories

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Bic Lighter	Bic Lighters	#2	#2	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Volcano Classic Silver	Storz & Bickel	#4	#1	#1

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Topicals

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX

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