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Brand Explorer/Crooked Dory

Crooked Dory

Oct 2026

Overview

CROOKED DORY's sales fell by 37.6% YoY, yet a 2.7% increase over the last three months hints at potential recovery. With a mid-tier pricing strategy, the brand struggles to connect with consumers amidst declining demand.

Categories

FlowerPre-RollsVapesConcentratesOral
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 4

Trend View

Crooked Dory logoMarket Insights SnapshotOct 2026

24-Month Trend

Crooked Dory market trend chart

Average Price

$39.9

YoY Sales Trend

5.0%

2Y Sales Trend

4.5%

Flower remains dominant at 52.8% of sales despite a 45.1% YoY drop. Vapes are faltering the most, plummeting 51.1% YoY, while Pre-Rolls and Concentrates also face declines of 14.6% and 22.5% respectively.

CategorySales ShareAvg PriceYoY
Pre-Rolls21.6%$22.056.8%
Concentrates3.7%$28.3847.2%

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CROOKED DORY thrives primarily in Newfoundland and Labrador, which accounts for 78.3% of sales, followed by Ontario at 17.5% and Manitoba at 4.3%. The brand's geographic concentration is significant, focusing on just three states.

StateFlowerPre-RollVapor PensConcentratesAccessoriesEdiblesOralOther
16⊖⊖⊖⊖⊖⊖⊖

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Market Position

Crooked Dory logoCompetitive LandscapeOct 2026

CROOKED DORY leads in the Flower category, ranking #1 and improving from #7 over the past year. It faces competition from BOOTY and SNICKLE FRITZ, both strong players in the market.

Flower in Newfoundland and Labrador Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Crooked Dory: 1Crooked Dory: 1Snickle Fritz: 3Snickle Fritz: 2Head Space Cannab…: 19Head Space Cannab…: 3Back Forty: 5Back Forty: 6Big Bag O' Buds: 4Big Bag O' Buds: 4

SKU View

Crooked Dory logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Girl Scout Cookies Buds 14 Gram
Girl Scout Cookies Buds 14 Gram
Flower29.3%
#4
Northern Skunk Buds 28 Gram
Northern Skunk Buds 28 Gram
Flower1362.6%
#6
Cosmic Kush Shake 10 Gram
Cosmic Kush Shake 10 Gram
Flower303.1%
#8
Passion Fruit Disposables 1000 Mg
Passion Fruit Disposables 1000 Mg
Vapes212.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Crooked Dory using competitive landscape rank coverage, proximity, and momentum.