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Brand Explorer/Happy Valley

Happy Valley

Oct 2026

Overview

High Times Cannabis Cup 2021: MA Best Sativa Flower - Super Lemon Haze Best Hybrid Flower - White Wedding 2nd Place Edibles: Gummies - Strawberry Margarita 2nd Place Topicals/Tinctures - Remedy Tincture 4th Place Sativa Vape - T.SAGE IntroductionAs longtime cannabis consumers, we...

Rank slipped from #2 to #4 in Massachusetts—HAPPY VALLEY's sales up 4.7% YoY, yet unit volume is down. Mid-tier positioning suggests a shift in consumer preferences, with pricing potentially impacting volume.

Categories

Pre-RollsFlowerEdiblesVapesConcentratesOral
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Happy Valley logoHappy Valley Top StatesOct 2026

Top states where Happy Valley is active based on indexed sales coverage.

Trend View

Happy Valley logoMarket Insights SnapshotOct 2026

24-Month Trend

Happy Valley market trend chart

Average Price

$13.25

YoY Sales Trend

13.7%

2Y Sales Trend

23.5%

Pre-Rolls dominate at 41.6%, gaining 16.4% YoY, while Flower shows impressive growth at 44.2% YoY. In contrast, Vapes and Concentrates are struggling, down 29.4% and 19.9% YoY, respectively.

CategorySales ShareAvg PriceYoY
Flower23.0%$25.6213.3%
Vapes13.9%$22.5636.5%

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HAPPY VALLEY is concentrated solely in Massachusetts, capturing 100% of its sales. This high geographic concentration emphasizes its reliance on a single market.

StatePre-RollFlowerEdiblesVapor PensAccessoriesConcentratesHome-growOralOtherTopicals

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Market Position

Happy Valley logoCompetitive LandscapeOct 2026

HAPPY VALLEY ranks #4 in Pre-Rolls, trailing JEETER (#1), CALI BLAZE (#2), and REALM CANNABIS (#3). A slip from #2 to #4 highlights competitive challenges in a dominant category.

Pre-Rolls in Massachusetts Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Happy Valley: 3Happy Valley: 3Cali Blaze: 2Cali Blaze: 2Rove: 5Rove: 4Realm Cannabis: 4Realm Cannabis: 8Jeeter: 1Jeeter: 1

SKU View

Happy Valley logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Super Lemon Haze 7 Pack Pre Rolls 3.50 Gram
Super Lemon Haze 7 Pack Pre Rolls 3.50 Gram
Pre-Rolls8.7%
#4
Burger Jealousy 1 Pack Pre Rolls 1 Gram
Burger Jealousy 1 Pack Pre Rolls 1 Gram
Pre-Rolls37.8%
#6
Mimosa 1 Pack Pre Rolls 1 Gram
Mimosa 1 Pack Pre Rolls 1 Gram
Pre-Rolls150.5%
#8
Mooncake Disposables 1000 Mg
Mooncake Disposables 1000 Mg
Vapes411.7%
#10
Burger Jealousy Buds 28 Gram
Burger Jealousy Buds 28 Gram
Flower261.7%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Happy Valley using competitive landscape rank coverage, proximity, and momentum.