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Brand Explorer/Head Change

Head Change

Sep 2026

Overview

HEAD CHANGE's sales fell 12.5% YoY, yet unit sales rose, hinting at a consumer shift towards higher purchase frequency. This trend challenges the premium pricing strategy. Monthly sales show a slight uptick of 1.6% over the past three months, suggesting potential for recovery.

Categories

ConcentratesVapesPre-Rolls
  • Top Category: Concentrates
  • Price Tier: Premium
  • States Active: 1

Top States

Head Change logoHead Change Top StatesSep 2026

Top states where Head Change is active based on indexed sales coverage.

Trend View

Head Change logoMarket Insights SnapshotSep 2026

24-Month Trend

Head Change market trend chart

Average Price

$35.44

YoY Sales Trend

11.6%

2Y Sales Trend

44.4%

Concentrates lead at 54.8% but suffered a 23.5% YoY decline; Vapes represent 39.4% with a 7.2% drop. Pre-Rolls, however, are surging, boasting an astonishing 2229.1% YoY increase, making them the fastest-growing category.

CategorySales ShareAvg PriceYoY
Vapes41.9%$35.4924.2%

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HEAD CHANGE operates exclusively in Missouri, holding a 100% concentration of sales in the state. This local focus allows for deep market penetration but limits broader geographic reach.

StateConcentratesVapor PensPre-Roll

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Market Position

Head Change logoCompetitive LandscapeSep 2026

HEAD CHANGE ranks #3 in the Concentrates category, trailing behind VIBE CANNABIS (MO) and PROPER CANNABIS. Competitive tension is evident as it gained two spots since last year, positioning itself closely behind the leaders.

Concentrates in Missouri Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026Head Change: 11Head Change: 5Codes.: 7Codes.: 4Elevate (mo): 4Elevate (mo): 6Vibe Cannabis (mo): 1Vibe Cannabis (mo): 1Proper Cannabis: 2Proper Cannabis: 2

SKU View

Head Change logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Gas Leak Budder Resin\wax 1 Gram
Gas Leak Budder Resin\wax 1 Gram
ConcentratesN/A
#4
Hwy70 Live Resin Cartridges 500 Mg
Hwy70 Live Resin Cartridges 500 Mg
Vapes74.3%
#6
Cosmic 1 Pack Infused Pre Rolls 1.25 Gram
Cosmic 1 Pack Infused Pre Rolls 1.25 Gram
Pre-Rolls538.9%
#8
Jack Herer Live Resin Cartridges 500 Mg
Jack Herer Live Resin Cartridges 500 Mg
Vapes183.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Head Change using competitive landscape rank coverage, proximity, and momentum.