Top States
Head Change Top StatesOct 2026
Top states where Head Change is active based on indexed sales coverage.
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Head Change
Oct 2026
Overview
HEAD CHANGE's sales fell 12.5% YoY, yet unit sales rose, hinting at a consumer shift towards higher purchase frequency. This trend challenges the premium pricing strategy. Monthly sales show a slight uptick of 1.6% over the past three months, suggesting potential for recovery.
Categories
ConcentratesVapesPre-Rolls
- Top Category: Concentrates
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$35.76
YoY Sales Trend
15.2%
2Y Sales Trend
43.3%
Concentrates lead at 54.8% but suffered a 23.5% YoY decline; Vapes represent 39.4% with a 7.2% drop. Pre-Rolls, however, are surging, boasting an astonishing 2229.1% YoY increase, making them the fastest-growing category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 40.9% | $35.93 | 36.9% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$35.76
YoY Sales Trend
15.2%
2Y Sales Trend
43.3%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Concentrates | 43.5% | $47.25 | 22.3% |
| Vapes | 40.9% | $35.93 | 36.9% |
| Pre-Rolls | 15.6% | $21.16 | 2033.8% |
State Rank Table
| State | Concentrates | Vapor Pens | Pre-Roll |
|---|---|---|---|
| Missouri | 6 | 33 | 35 |
HEAD CHANGE operates exclusively in Missouri, holding a 100% concentration of sales in the state. This local focus allows for deep market penetration but limits broader geographic reach.
| State | Concentrates | Vapor Pens | Pre-Roll |
|---|---|---|---|
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Market Position
Competitive LandscapeOct 2026
HEAD CHANGE ranks #3 in the Concentrates category, trailing behind VIBE CANNABIS (MO) and PROPER CANNABIS. Competitive tension is evident as it gained two spots since last year, positioning itself closely behind the leaders.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 17.4% |
#4  | Vapes | 3.9% |
#6  | Vapes | 282.8% |
#8  | Concentrates | 211.3% |
#10  | Concentrates | 204.3% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Head Change using competitive landscape rank coverage, proximity, and momentum.
