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Brand Explorer/Highway Hotel

Highway Hotel

Oct 2026

Overview

YoY growth at 33.8% propels HIGHWAY HOTEL to a #4 rank in Louisiana. However, a sharp 49.5% drop in the last three months signals potential challenges ahead in maintaining momentum.

Categories

FlowerPre-Rolls
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 3

Trend View

Highway Hotel logoMarket Insights SnapshotOct 2026

24-Month Trend

Highway Hotel market trend chart

Average Price

$33.77

YoY Sales Trend

9.5%

2Y Sales Trend

10425.8%

Flower dominates at 94.3%, showcasing a robust 26.2% YoY increase, while Pre-Rolls account for 5.7%. The flower category remains the fastest-growing segment.

CategorySales ShareAvg PriceYoY
Pre-Rolls2.5%$7.0937.2%

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HIGHWAY HOTEL leads in Louisiana (38.8%), Missouri (32.8%), and Arkansas (28.4%), making it a significant player across just three states.

StateFlowerPre-Roll
10⊖

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Market Position

Highway Hotel logoCompetitive LandscapeOct 2026

#4 in Flower, trailing GOOD DAY FARM at #1 and CODES. at #2. HIGHWAY HOTEL improved from #7 to #4 over the past year, but competitive pressure remains high.

Flower in Louisiana Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Highway Hotel: 4Highway Hotel: 3Ayo: 2Ayo: 2Codes.: 3Codes.: 4Good Day Farm: 1Good Day Farm: 1Cookies: 5Cookies: 5

SKU View

Highway Hotel logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Future Haze Buds 3.50 Gram
Future Haze Buds 3.50 Gram
Flower234.5%
#4
Peach Gelato Buds 3.50 Gram
Peach Gelato Buds 3.50 Gram
Flower31.1%
#6
Cherry Spritz Buds 3.50 Gram
Cherry Spritz Buds 3.50 Gram
Flower87.6%
#8
Rainbow Belts Buds 3.50 Gram
Rainbow Belts Buds 3.50 Gram
Flower840.0%
#10
Dessert Buds 3.50 Gram
Dessert Buds 3.50 Gram
Flower449.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Highway Hotel using competitive landscape rank coverage, proximity, and momentum.