Top States
Honu Top StatesSep 2026
Top states where Honu is active based on indexed sales coverage.
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Honu
Sep 2026
Overview
Honu means Hawaiian sea turtle. To the Hawaiian locals, the Honu represent longevity, peace, good luck, humility, and the spirit within.Turtles have always been important to the Hawaiian people as they provided spiritual influence, tools, food, and clothing. But the Hawaiians nev...
HONU's sales plunged 32.8% YoY, reflecting significant challenges in retaining market share. The brand's rank slipped from #17 to #21 in Washington, indicating competitive pressure. A 3-month trend shows sales down 11.5%, raising concerns about ongoing performance.
Categories
EdiblesTopicals
- Top Category: Edibles
- Price Tier: Mid-Market
- States Active: 1
Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$15.33
YoY Sales Trend
15.5%
2Y Sales Trend
32.9%
Edibles dominate at 93.7% of total sales but are down 34.5% YoY, underlining a major slowdown. In contrast, Topicals, accounting for 4.4%, are the fastest-growing segment, showing an 11.5% increase YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Topicals | 4.6% | $8.44 | 20.1% |
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Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$15.33
YoY Sales Trend
15.5%
2Y Sales Trend
32.9%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 95.4% | $15.88 | 16.6% |
| Topicals | 4.6% | $8.44 | 20.1% |
State Rank Table
| State | Edibles | Topicals | Accessories | Concentrates | Flower | Other | Pre-Roll | Vapor Pens |
|---|---|---|---|---|---|---|---|---|
| Washington | 22 | 8 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
HONU is concentrated solely in Washington, which accounts for 100% of its sales. This high geographic concentration presents both opportunities and risks for brand expansion.
| State | Edibles | Topicals | Accessories | Concentrates | Flower | Other | Pre-Roll | Vapor Pens |
|---|---|---|---|---|---|---|---|---|
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Market Position
Competitive LandscapeSep 2026
With a current rank of #21 in Edibles, HONU is 20 spots behind leader WYLD and has lost 2 ranks over the past year. Competing closely with JOURNEYMAN, DOOZIES, and others, HONU faces increasing competitive tension.
SKU View
Top Selling ProductsSep 2026
Top products for Sep 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2 ![Gimme Sa' More! [10pk] (100mg)](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F8d336eba96f91d69e6568f32de4410b2&w=64&q=75){kind=small} | Edibles | 0.8% |
#4  | Edibles | 13.4% |
#6 ![Oatmeal Mint [3oz] (100mg)](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2Ffe726172382edc1436cb125432b49d2e.jpg&w=64&q=75){kind=small} | Topicals | 26.3% |
#8  | Edibles | 121.4% |
#10  | Edibles | 71.7% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Honu using competitive landscape rank coverage, proximity, and momentum.
