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Hoodoo

Oct 2026

Overview

HOODOO's sales skyrocketed by 66.9% YoY, securing a notable rebound. Despite a 3-month trend showing an 8% decline, the brand maintains a premium price tier, reflecting strategic positioning. Rank improved from #10 to #6 in Utah, indicating strong market traction.

Categories

OralConcentrates
  • Top Category: Oral
  • Price Tier: Premium
  • States Active: 1

Top States

Hoodoo logoHoodoo Top StatesOct 2026

Top states where Hoodoo is active based on indexed sales coverage.

Trend View

Hoodoo logoMarket Insights SnapshotOct 2026

24-Month Trend

Hoodoo market trend chart

Average Price

$45.22

YoY Sales Trend

55.9%

2Y Sales Trend

182.7%

Oral products dominate HOODOO's portfolio, comprising 74.8% of sales with an impressive YoY growth of 134.4%. Concentrates make up the remaining 25.2%, growing at 10.5% YoY, marking a significant shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Concentrates33.5%$35.4660.4%

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HOODOO's market presence is concentrated solely in Utah, capturing 100% of its sales in this state. This geographic focus reveals a singular opportunity for brand expansion.

StateOralConcentrates

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Market Position

Hoodoo logoCompetitive LandscapeOct 2026

HOODOO ranks #6 in the Oral category, five spots behind BOOJUM (#1) and four behind DRAGONFLY WELLNESS (#2). The brand improved its position over the past year, moving from #10 to #6, while facing tough competition from BETTY MEDICINE and others.

Oral in Utah Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Hoodoo: 2Hoodoo: 5Hi Variety: 3Hi Variety: 4Pure Plan: 11Pure Plan: 6Boojum: 1Boojum: 1Betty Medicine: 4Betty Medicine: 2

SKU View

Hoodoo logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Hoodoo Distillate 1 Gram
Hoodoo Distillate 1 Gram
ConcentratesN/A

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Hoodoo using competitive landscape rank coverage, proximity, and momentum.