Top States
Jay's Top StatesAug 2026
Top states where Jay's is active based on indexed sales coverage.
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Jay's
Aug 2026
Overview
Meet Jay - Bud's best bud! Jay lives life on the go. Adventuring cross-country in a van, Jay has mastered the ultimate travel companion: the perfect pre-roll. Starting with high-quality flowers, each pre-roll is evenly packed for a smooth smoke every time. And, of course, it’s b...
JAY'S skyrocketed with an impressive 90.7% YoY growth, elevating its rank from #29 to #17 in just one year. With a mid-tier price positioning, the brand's recent 50.7% growth over the past three months showcases a strong upward trajectory.
Categories
Pre-RollsVapes
- Top Category: Pre-Rolls
- Price Tier: Premium
- States Active: 2
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$28.36
YoY Sales Trend
81.0%
2Y Sales Trend
2345073.8%
Pre-Rolls dominate at 99.2% of total sales and have surged by 89.7% YoY, making them the fastest-growing segment. JAY'S is strategically positioned in this leading category, capitalizing on its popularity.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$28.36
YoY Sales Trend
81.0%
2Y Sales Trend
2345073.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 98.7% | $28.42 | 80.7% |
State Rank Table
| State | Pre-Roll | Concentrates |
|---|---|---|
| Massachusetts | 18 | ⊖ |
| New Jersey | 36 | ⊖ |
JAY'S has the strongest presence in Massachusetts, accounting for 84.3% of its sales, with New Jersey contributing 15.7%. The brand operates in only 2 states, highlighting a concentrated geographic focus.
| State | Pre-Roll | Concentrates |
|---|---|---|
| 36 | ⊖ |
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Market Position
Competitive LandscapeAug 2026
Ranked #17 in the competitive Pre-Rolls category, JAY'S is 16 spots behind leader JEETER and 15 spots behind CALI BLAZE. The brand has made significant strides, improving its position from #29 to #17 in just 12 months.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Pre-Rolls | 368.3% |
#4  | Pre-Rolls | N/A |
#6  | Pre-Rolls | 236.6% |
#8  | Pre-Rolls | 466.6% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Jay's using competitive landscape rank coverage, proximity, and momentum.
