Top States
Not Your Father's Top StatesSep 2026
Top states where Not Your Father's is active based on indexed sales coverage.
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Not Your Father's
Sep 2026
Overview
If you're looking for a more premium elevated experience, look no further. Not You Father's just got even better.
NOT YOUR FATHER'S soared with 198.7% year-over-year growth, elevating its rank from #33 to #16 in California. Sales increased while pricing adjustments may have influenced unit volume trends.
Categories
Edibles
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$8.28
YoY Sales Trend
44.4%
2Y Sales Trend
395.7%
Edibles dominate at 100% of sales, showcasing an impressive 204.4% YoY growth—this category is the fastest-growing in the market.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
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Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$8.28
YoY Sales Trend
44.4%
2Y Sales Trend
395.7%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 100.0% | $8.27 | 45.7% |
State Rank Table
| State | Edibles | Concentrates | Flower |
|---|---|---|---|
| California | 15 | ⊖ | ⊖ |
California is the sole market for NOT YOUR FATHER'S, capturing 100% of its sales. Geographic concentration is absolute.
| State | Edibles | Concentrates | Flower |
|---|---|---|---|
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Market Position
Competitive LandscapeSep 2026
Ranked #16 in Edibles, NOT YOUR FATHER'S competes against top brands like WYLD and CAMINO. Improved rank from #33 to #16 highlights its upward trajectory.
SKU View
Top Selling ProductsSep 2026
Top products for Sep 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Edibles | 4.0% |
#4  | Edibles | 3.2% |
#6  | Edibles | 3.1% |
#8  | Edibles | 5.3% |
#10  | Edibles | 37.7% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Not Your Father's using competitive landscape rank coverage, proximity, and momentum.
