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Brand Explorer/Paul's Boutique

Paul's Boutique

Oct 2026

Overview

PAUL'S BOUTIQUE's sales plunged 37.7% YoY, dropping from #1 to #5 in Maine. Despite a recent 10.6% uptick over the last three months, the brand's premium positioning may be a hurdle amidst shifting consumer preferences.

Categories

Pre-RollsFlowerVapesEdiblesConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Paul's Boutique logoPaul's Boutique Top StatesOct 2026

Top states where Paul's Boutique is active based on indexed sales coverage.

Trend View

Paul's Boutique logoMarket Insights SnapshotOct 2026

24-Month Trend

Paul's Boutique market trend chart

Average Price

$24.09

YoY Sales Trend

3.4%

2Y Sales Trend

17.7%

Pre-Rolls lead at 38.2% but suffered a 49.1% drop YoY; Flower follows at 28.3%, down 31.4%. Notably, Concentrates are the slowest, plummeting 54.0% YoY, highlighting a major category shift.

CategorySales ShareAvg PriceYoY
Flower28.4%$35.7614.4%
Edibles11.1%$29.4641.3%

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Maine is the sole market for PAUL'S BOUTIQUE, representing 100% of sales. The geographic concentration reflects a focused strategy but limits broader market reach.

StatePre-RollFlowerVapor PensEdiblesConcentratesAccessoriesOral

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Market Position

Paul's Boutique logoCompetitive LandscapeOct 2026

PAUL'S BOUTIQUE ranks #5 in Pre-Rolls, trailing behind JAR CO (ME) at #1. The brand's rank has slipped from #1 to #5 over the past year, facing intense competition.

Pre-Rolls in Maine Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Paul's Boutique: 3Paul's Boutique: 3Landrace Cannabis…: 2Landrace Cannabis…: 2Rugged Roots: 4Rugged Roots: 4Seaweed: 8Seaweed: 7Jar Co (me): 1Jar Co (me): 1

SKU View

Paul's Boutique logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Bosscotti Buds 3.50 Gram
Bosscotti Buds 3.50 Gram
Flower11.8%
#4
East Coast Sour Diesel Buds 3.50 Gram
East Coast Sour Diesel Buds 3.50 Gram
Flower25.1%
#6
Trop Cherry Buds 3.50 Gram
Trop Cherry Buds 3.50 Gram
Flower94.3%
#8
Stuffed French Toast 10 Pack Pre Rolls 7 Gram
Stuffed French Toast 10 Pack Pre Rolls 7 Gram
Pre-Rolls251.8%
#10
Cheetah Piss 4 Pack Pre Rolls 3 Gram
Cheetah Piss 4 Pack Pre Rolls 3 Gram
Pre-Rolls645.3%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Paul's Boutique using competitive landscape rank coverage, proximity, and momentum.