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Brand Explorer/Paul's Boutique

Paul's Boutique

Sep 2026

Overview

PAUL'S BOUTIQUE's sales plunged 37.7% YoY, dropping from #1 to #5 in Maine. Despite a recent 10.6% uptick over the last three months, the brand's premium positioning may be a hurdle amidst shifting consumer preferences.

Categories

Pre-RollsFlowerVapesEdiblesConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 1

Top States

Paul's Boutique logoPaul's Boutique Top StatesSep 2026

Top states where Paul's Boutique is active based on indexed sales coverage.

Trend View

Paul's Boutique logoMarket Insights SnapshotSep 2026

24-Month Trend

Paul's Boutique market trend chart

Average Price

$25.64

YoY Sales Trend

6.3%

2Y Sales Trend

25.1%

Pre-Rolls lead at 38.2% but suffered a 49.1% drop YoY; Flower follows at 28.3%, down 31.4%. Notably, Concentrates are the slowest, plummeting 54.0% YoY, highlighting a major category shift.

CategorySales ShareAvg PriceYoY
Flower32.3%$37.9424.9%
Edibles10.3%$29.7625.5%

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Maine is the sole market for PAUL'S BOUTIQUE, representing 100% of sales. The geographic concentration reflects a focused strategy but limits broader market reach.

StatePre-RollFlowerVapor PensEdiblesConcentratesAccessoriesOral

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Market Position

Paul's Boutique logoCompetitive LandscapeSep 2026

PAUL'S BOUTIQUE ranks #5 in Pre-Rolls, trailing behind JAR CO (ME) at #1. The brand's rank has slipped from #1 to #5 over the past year, facing intense competition.

Pre-Rolls in Maine Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026Paul's Boutique: 4Paul's Boutique: 3Landrace Cannabis…: 2Landrace Cannabis…: 2East Coast Cannab…: 3East Coast Cannab…: 4Seaweed: 8Seaweed: 7Jar Co (me): 1Jar Co (me): 1

SKU View

Paul's Boutique logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Papaya Juice Buds 3.50 Gram
Papaya Juice Buds 3.50 Gram
Flower48.5%
#4
Ecsd Buds 3.50 Gram
Ecsd Buds 3.50 Gram
Flower5.7%
#6
Gelato 10 Pack Pre Rolls 7 Gram
Gelato 10 Pack Pre Rolls 7 Gram
Pre-Rolls865.6%
#8
Nevada Mints 1 Pack Pre Rolls 1 Gram
Nevada Mints 1 Pack Pre Rolls 1 Gram
Pre-Rolls393.7%
#10
Papaya Juice Disposables 1000 Mg
Papaya Juice Disposables 1000 Mg
Vapes641.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Paul's Boutique using competitive landscape rank coverage, proximity, and momentum.