Top States
Ritual Top StatesSep 2026
Top states where Ritual is active based on indexed sales coverage.
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Ritual
Sep 2026
Overview
RITUAL slipped from rank #33 to #39 in Michigan, caught in a low-tier segment where sales dipped 6.4% over three months and 2.4% year-over-year. The brand's presence in the 250-500K sales tier highlights competitive challenges amidst pricing pressures.
Categories
VapesEdiblesConcentratesPre-Rolls
- Top Category: Vapes
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$9.77
YoY Sales Trend
43.1%
2Y Sales Trend
329.0%
Vapes dominate at 64.2% of total sales, growing 4.6% YoY, while Edibles surged at 190.5%, the fastest category. In contrast, Concentrates plummeted 49.9% YoY, reflecting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 17.8% | $3.57 | 5.0% |
| Pre-Rolls | 5.9% | $13.39 | 6015.6% |
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Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$9.77
YoY Sales Trend
43.1%
2Y Sales Trend
329.0%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 63.1% | $17.94 | 45.8% |
| Edibles | 17.8% | $3.57 | 5.0% |
| Concentrates | 13.2% | $10.17 | 68.7% |
| Pre-Rolls | 5.9% | $13.39 | 6015.6% |
Market Position
Competitive LandscapeSep 2026
RITUAL ranks #39 among top cannabis brands in Vapes, trailing behind MKX (#1) and MUHA MEDS (#2) by 38 and 37 spots respectively. The brand's decline from #33 to #39 signals increasing competitive pressure.
SKU View
Top Selling ProductsSep 2026
Top products for Sep 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 3.1% |
#4  | Vapes | 28.2% |
#6  | Pre-Rolls | 117.4% |
#8  | Concentrates | 95.7% |
#10  | Concentrates | 80.3% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Ritual using competitive landscape rank coverage, proximity, and momentum.
