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Brand Explorer/Sunset Lake

Sunset Lake

Oct 2026

Overview

YoY growth plummeted 24.5% for SUNSET LAKE, sliding from #3 to #5 in Vermont's <250K tier. Premium pricing strategies may be failing to connect with consumers, as evidenced by an 11.9% sales drop over the past three months.

Categories

VapesFlowerEdiblesPre-RollsOralConcentrates
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Sunset Lake Top StatesOct 2026

Top states where Sunset Lake is active based on indexed sales coverage.

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Sunset Lake market trend chart

Average Price

$22.84

YoY Sales Trend

25.8%

2Y Sales Trend

33.0%

Vapes capture 38.0% of total sales, but have seen a -6.6% YoY decline. Flower is struggling, down 45.1% YoY, while Edibles are surging at +41.3% YoY, showcasing a notable shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Flower29.7%$30.4818.7%
Pre-Rolls8.1%$8.4741.9%
Concentrates2.4%$67.29166.0%

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Vermont is the sole market for SUNSET LAKE, representing 100% of sales. The geographic concentration underscores a limited but focused brand presence in this state.

StateVapor PensFlowerEdiblesPre-RollOralConcentratesAccessoriesCbdOtherTopicals

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Market Position

Competitive LandscapeOct 2026

Currently ranked #5 in Vapes, SUNSET LAKE lags behind SATORI (#1) and VALLEY ORGANICS (#2). The brand lost 2 spots to VALLEY ORGANICS and 4 to THE FLYING CACTUS over the past year.

Vapes in Vermont Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Sunset Lake: 4Sunset Lake: 2Satori: 1Satori: 1The Flying Cactus: 2The Flying Cactus: 3The Evidence Room: 9The Evidence Room: 7Dirigo Cannabis: 7Dirigo Cannabis: 8

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Nox Cookies Shake 14 Gram
Nox Cookies Shake 14 Gram
Flower162.3%
#4
Raspberry Parfait Cartridges 1000 Mg
Raspberry Parfait Cartridges 1000 Mg
Vapes40.6%
#6
All Gas Og Shake 14 Gram
All Gas Og Shake 14 Gram
Flower85.0%
#8
Blackberry Gummies Cbd:cbn 5 Mg
Blackberry Gummies Cbd:cbn 5 Mg
Edibles91.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Sunset Lake using competitive landscape rank coverage, proximity, and momentum.