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Brand Explorer/The Cure Company

The Cure Company

Sep 2026

Overview

Through our intricate breeding process, The Cure Company cultivates potent indoor flower strains from notorious genetics. We offer a wide selection of premium indoor flower strains.

THE CURE COMPANY faces a significant challenge with a 33.5% drop in year-over-year sales, compounded by a 9.1% decline over the last three months. This mid-tier brand's struggles highlight the competitive tension in California's cannabis market.

Categories

FlowerVapesPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

The Cure Company logoMarket Insights SnapshotSep 2026

24-Month Trend

The Cure Company market trend chart

Average Price

$19.53

YoY Sales Trend

28.3%

2Y Sales Trend

2.0%

Flower remains dominant at 76.8% of sales, though it has seen a 29.8% decline YoY. Vapes and Pre-Rolls also struggled, with declines of 31.8% and 51.6% respectively, signaling a tough environment for all categories.

CategorySales ShareAvg PriceYoY
Vapes10.7%$18.011.7%
Concentrates2.6%$21.58395.7%

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THE CURE COMPANY has a stronghold in California, contributing 69.7% of its sales, with a presence in Massachusetts at 30.3%. Active in just 2 states, its geographic reach is limited but concentrated.

StateFlowerVapor PensPre-RollConcentratesAccessoriesEdibles

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Market Position

The Cure Company logoCompetitive LandscapeSep 2026

#82 in the competitive landscape, THE CURE COMPANY lags significantly behind top brands like STIIIZY (#1) and CAM (#2). The brand has improved from #86 to #82, but remains 81 spots behind STIIIZY, reflecting the fierce competition in the Flower category.

Flower in California Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026The Cure Company: 48The Cure Company: 49Connected Cannabi…: 13Connected Cannabi…: 8Blem: 4Blem: 5Stiiizy: 1Stiiizy: 1Cam: 2Cam: 2

SKU View

The Cure Company logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Marathon Og Buds 3.50 Gram
Marathon Og Buds 3.50 Gram
Flower46.5%
#4
The Cure Buds 7 Gram
The Cure Buds 7 Gram
Flower24.1%
#6
Cherry Paloma Shake 14 Gram
Cherry Paloma Shake 14 Gram
Flower1560.1%
#8
The Cure Rosin 1 Gram
The Cure Rosin 1 Gram
Concentrates348.7%
#10
Cereal Milk Buds 14 Gram
Cereal Milk Buds 14 Gram
Flower334.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Cure Company using competitive landscape rank coverage, proximity, and momentum.