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Brand Explorer/True North Collective

True North Collective

Aug 2026

Overview

The entire team at True North is passionate about our blossoming regulated market. We are dedicated to providing safe, compliant, & consistent products to the medical marijuana market. After a decade of grassroots activism by cannabis proponents, like yourself, we take the opport...

YoY growth at -14.0% reflects significant challenges for TRUE NORTH COLLECTIVE, slipping from #8 to #9 in Michigan. Despite a 3-month trend showing an 8.1% increase, the brand's low price tier indicates a struggle to maintain momentum.

Categories

EdiblesVapesConcentratesFlower
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 1

Top States

True North Collective logoTrue North Collective Top StatesAug 2026

Top states where True North Collective is active based on indexed sales coverage.

Trend View

True North Collective logoMarket Insights SnapshotAug 2026

24-Month Trend

True North Collective market trend chart

Average Price

$5.12

YoY Sales Trend

7.0%

2Y Sales Trend

6.8%

Edibles dominate with 68% of sales but are down 14.6% YoY. Vapes show promise with a 12.4% increase, while concentrates lag severely with a 30% decline, highlighting shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Vapes13.9%$17.1920.1%
Flower2.1%$15.751.8%

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TRUE NORTH COLLECTIVE operates exclusively in Michigan, capturing 100% of its sales in this top cannabis state. Geographic concentration is extremely high, emphasizing a focused market strategy.

StateEdiblesVapor PensConcentratesFlowerPre-Roll

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Market Position

True North Collective logoCompetitive LandscapeAug 2026

At #9 in the Edibles category, TRUE NORTH COLLECTIVE faces stiff competition from WYLD (#1) and CHOICE LABS (#2), slipping one rank over the past year. Gaining ground on peers like MKX and CAMINO while falling behind DETROIT EDIBLE COMPANY shows a dynamic competitive landscape.

Edibles in Michigan Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026True North Collec…: 8True North Collec…: 8Good Tide: 7Good Tide: 7Wana: 6Wana: 6Mkx: 3Mkx: 2Choice Labs: 2Choice Labs: 3

SKU View

True North Collective logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blueberry Lemon Gummies 200 Mg
Blueberry Lemon Gummies 200 Mg
Edibles2.5%
#4
Orange Dreamsicle Gummies 200 Mg
Orange Dreamsicle Gummies 200 Mg
Edibles2.2%
#6
Apple Gummies Cbg 100 Mg
Apple Gummies Cbg 100 Mg
Edibles177.2%
#8
Lavender Lemon Gummies Cbn 200 Mg
Lavender Lemon Gummies Cbn 200 Mg
Edibles345.1%
#10
Kushberry Jam Cartridges 1000 Mg
Kushberry Jam Cartridges 1000 Mg
Vapes290.6%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against True North Collective using competitive landscape rank coverage, proximity, and momentum.