Top States
True North Collective Top StatesOct 2026
Top states where True North Collective is active based on indexed sales coverage.
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True North Collective
Oct 2026
Overview
The entire team at True North is passionate about our blossoming regulated market. We are dedicated to providing safe, compliant, & consistent products to the medical marijuana market. After a decade of grassroots activism by cannabis proponents, like yourself, we take the opport...
YoY growth at -14.0% reflects significant challenges for TRUE NORTH COLLECTIVE, slipping from #8 to #9 in Michigan. Despite a 3-month trend showing an 8.1% increase, the brand's low price tier indicates a struggle to maintain momentum.
Categories
EdiblesVapesConcentratesFlower
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$4.8
YoY Sales Trend
0.5%
2Y Sales Trend
5.8%
Edibles dominate with 68% of sales but are down 14.6% YoY. Vapes show promise with a 12.4% increase, while concentrates lag severely with a 30% decline, highlighting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 15.2% | $17.46 | 12.0% |
| Flower | 2.6% | $25.32 | 38.9% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$4.8
YoY Sales Trend
0.5%
2Y Sales Trend
5.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 76.3% | $3.89 | 1.4% |
| Vapes | 15.2% | $17.46 | 12.0% |
| Concentrates | 5.9% | $24.74 | 69.3% |
| Flower | 2.6% | $25.32 | 38.9% |
State Rank Table
| State | Edibles | Vapor Pens | Concentrates | Flower | Pre-Roll |
|---|---|---|---|---|---|
| Michigan | 6 | ⊖ | ⊖ | ⊖ | ⊖ |
TRUE NORTH COLLECTIVE operates exclusively in Michigan, capturing 100% of its sales in this top cannabis state. Geographic concentration is extremely high, emphasizing a focused market strategy.
| State | Edibles | Vapor Pens | Concentrates | Flower | Pre-Roll |
|---|---|---|---|---|---|
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Market Position
Competitive LandscapeOct 2026
At #9 in the Edibles category, TRUE NORTH COLLECTIVE faces stiff competition from WYLD (#1) and CHOICE LABS (#2), slipping one rank over the past year. Gaining ground on peers like MKX and CAMINO while falling behind DETROIT EDIBLE COMPANY shows a dynamic competitive landscape.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Edibles | 2.1% |
#4 ![Wojo Runtz [4pk] (200mg)](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2F5bd4a660e058b2d63750c1719d116f92.jpeg&w=64&q=75){kind=small} | Edibles | 0.7% |
#6  | Vapes | 354.6% |
#8  | Vapes | 52.3% |
#10  | Vapes | 347.0% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against True North Collective using competitive landscape rank coverage, proximity, and momentum.
