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Truro

Aug 2026

Overview

TRURO's sales surged 21.5% year-over-year in the 250-500K tier, while maintaining a 14.8% increase over the past three months. This growth reflects a strategic focus on pricing that enhances consumer engagement.

Categories

Pre-RollsFlowerEdibles
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Truro logoMarket Insights SnapshotAug 2026

24-Month Trend

Truro market trend chart

Average Price

$15.33

YoY Sales Trend

4.8%

2Y Sales Trend

21.1%

Pre-Rolls dominate with 75.4% of sales, boasting a remarkable 29.7% YoY increase, making it the fastest-growing segment. Flower lags at 23.6% of sales with a modest 1.0% growth YoY.

CategorySales ShareAvg PriceYoY
Flower26.7%$39.3528.8%

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TRURO's strongest presence is in Ontario, contributing 92.2% of sales, followed by Alberta at 7.8%. Active in just 2 states, reflecting high geographic concentration.

StatePre-RollFlowerEdiblesConcentratesOralOther

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Market Position

Truro logoCompetitive LandscapeAug 2026

Ranked #47 among peers in the dominant Pre-Rolls category, TRURO has improved significantly from #54 over the past year. Competing brands include GENERAL ADMISSION, BACK FORTY, and JEETER, all leading the market.

Pre-Rolls in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Truro: 41Truro: 47Spinach: 7Spinach: 5Good Supply: 5Good Supply: 6Back Forty: 2Back Forty: 1General Admission: 1General Admission: 2

SKU View

Truro logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Cosmic Cookies 5 Pack Pre Rolls 2.50 Gram
Cosmic Cookies 5 Pack Pre Rolls 2.50 Gram
Pre-Rolls0.2%
#4
Titanimal 1 Pack Infused Pre Rolls 0.50 Gram
Titanimal 1 Pack Infused Pre Rolls 0.50 Gram
Pre-Rolls0.9%
#6
Cosmic Cookies Buds 7 Gram
Cosmic Cookies Buds 7 Gram
Flower2435.0%
#8
Cosmic 1 Pack Infused Pre Rolls 0.50 Gram
Cosmic 1 Pack Infused Pre Rolls 0.50 Gram
Pre-Rolls32.0%
#10
Titanimal 1 Pack Infused Pre Rolls 2 Gram
Titanimal 1 Pack Infused Pre Rolls 2 Gram
Pre-Rolls25.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Truro using competitive landscape rank coverage, proximity, and momentum.