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Brand Explorer/General Admission

General Admission

Sep 2026

Overview

GENERAL ADMISSION jumped from #2 to #1 in Ontario, powered by a 9.9% sales climb over the last three months. Mid-tier pricing holds steady despite a -2.7% YoY dip, signaling the brand is winning on volume momentum over margin.

Categories

Pre-RollsVapesEdiblesFlowerConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 10

Trend View

General Admission logoMarket Insights SnapshotSep 2026

24-Month Trend

General Admission market trend chart

Average Price

$27.47

YoY Sales Trend

8.3%

2Y Sales Trend

7.9%

Pre-Rolls command 61.5% of sales but slipped -3.1% YoY. Concentrates surged +25.6% YoY—the fastest-growing segment—while Edibles cratered -44.8%. Vapes at 35% hold stable with +0.7% YoY growth, forming a reliable second pillar.

CategorySales ShareAvg PriceYoY
Vapes37.8%$29.8942.8%

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Ontario accounts for 56.9% of sales, making GENERAL ADMISSION one of the top cannabis brands in Ontario. British Columbia (19.9%) and Alberta (18.9%) round out a concentrated three-province core across 6 markets.

StatePre-RollVapor PensAccessoriesConcentratesEdiblesFlowerOther
98⊖⊖⊖⊖⊖
24⊖⊖37⊖1

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Market Position

General Admission logoCompetitive LandscapeSep 2026

GENERAL ADMISSION seized #1 in Pre-Rolls, climbing past BACK FORTY over 12 months after trailing at #2. JEETER dropped a spot to #3 while CLAYBOURNE CO. and GOOD SUPPLY trail at #4 and #5 respectively.

Pre-Rolls in Ontario Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026General Admission: 2General Admission: 2Back Forty: 1Back Forty: 1Claybourne Co.: 3Claybourne Co.: 3Spinach: 6Spinach: 4Jeeter: 4Jeeter: 5

SKU View

General Admission logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Tigers Blood 5 Pack Infused Pre Rolls 2.50 Gram
Tigers Blood 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls3.8%
#4
Sweet Bubba Liquid Diamonds Disposables 1000 Mg
Sweet Bubba Liquid Diamonds Disposables 1000 Mg
Vapes8.3%
#6
Thunder Cartridges 1000 Mg
Thunder Cartridges 1000 Mg
Vapes215.8%
#8
Banana Kush 5 Pack Infused Pre Rolls 2.50 Gram
Banana Kush 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls398.7%
#10
Blueberry Banana Cartridges 1000 Mg
Blueberry Banana Cartridges 1000 Mg
Vapes1931.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against General Admission using competitive landscape rank coverage, proximity, and momentum.