Brand Explorer/New Brunswick Market

New Brunswick Cannabis Sales

Oct 2026

Overview

New Brunswick's dispensary count grew 7.1% to 30 locations, yet that retail expansion translated into just 1.4% year-over-year sales growth, placing the province squarely in the small-market tier. The two-year picture tells a different story: sales climbed 45.7% over that span, meaning the market has matured rapidly but is now plateauing. Prices ticked up 2.6% year over year, and with unit volume slightly declining, those price gains appear to be carrying the topline rather than genuine demand expansion. Pre-Rolls and Flower together account for nearly 67% of all sales, while Edibles fell sharply at negative 24.7% and Concentrates dipped modestly. SHRED remains the dominant brand across the province. New Brunswick was among the first Canadian provinces to launch legal recreational cannabis sales in October 2018 through Cannabis NB, the government-operated retail model that has since opened the door to private retailers.

  • Top Brand: Shred
  • Top Category: Pre-Rolls (39%)

Benchmarking

New Brunswick iconMarket ComparisonOct 2026

New Brunswick's two-year sales surge of 45.7% far outpaces its current 1.4% annual growth, signaling a market that expanded quickly but is now leveling off with just 30 dispensaries across the province. Store count rose 7.1% year over year, and average prices climbed 2.6%, suggesting the topline is leaning on price rather than volume gains to sustain momentum.

24-Month Trend

New Brunswick market trend chart
StateSalesYoY
Saskatchewan$25-35M34.7%
Newfoundland and Labrador$10-15M2.8%

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Store Performance

New Brunswick iconTop Performing Stores

Top performing dispensaries in New Brunswick.

StoreCityEst. Sales
#1
CANNABIS XPRESS - Hampton - New Brunswick logo
CANNABIS XPRESS - Hampton - New Brunswick
Hampton<$250K
#2
CANNABIS XPRESS - Grand Bay-Westfield logo
CANNABIS XPRESS - Grand Bay-Westfield
Grand Bay-Westfield<$250K
#3
Cannabis NB - Bathurst logo
Cannabis NB - Bathurst
Bathurst<$250K
#4
Cannabis NB - Brookside logo
Cannabis NB - Brookside
Fredericton<$250K
#5
Cannabis NB - Campbellton logo
Cannabis NB - Campbellton
Campbellton<$250K

Category View

New Brunswick iconCategory PerformanceOct 2026

Pre-Rolls edged past Flower to claim the largest category share at 34.0%, growing 7.0% year over year, while Flower held close behind at 32.7% with an even stronger 8.0% gain. Vapes remained essentially flat at 21.2% share. The sharpest movement came from Edibles, which shed nearly a quarter of their prior-year sales to sit at just 7.0% of the mix. SHRED continues to lead brand visibility across multiple categories in the province.

CategorySalesAvg PriceYoY
#1Pre-Rolls$2.5-5M$29.728.7%
#2Flower$1-2.5M$54.840.2%
#3Vapes$1-2.5M$58.574.8%
#4Edibles$.5M-1M$7.4818.6%
#5Concentrates$250-500K$39.722.6%
#6Accessories<$250K$10.8510.5%
#7Oral<$250K$30.0659.3%
#8Topicals<$250K$28.0431.8%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in New Brunswick, with 1-month rank movement when available.

New Brunswick icon

Accessories

Oct 2026

Top Accessories brands in New Brunswick: Maq Distributors, Zig Zag, Ocs Bluff.

  1. #2
    Zig Zag logo
    Zig Zag
    11.1% MoM
  2. #4
    Yocan logo
    Yocan
    From 320.0% MoM

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New Brunswick icon

Concentrates

Oct 2026

Top Concentrates brands in New Brunswick: Tremblant Cannabis, Boxhot, Shred.

  1. #2
    Boxhot logo
    Boxhot
    25.6% MoM
  2. #4
    Mtl Cannabis logo
    Mtl Cannabis
    10.8% MoM

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New Brunswick icon

Edibles

Oct 2026

Top Edibles brands in New Brunswick: Shred, Xmg, Spinach.

  1. #2
    Xmg logo
    Xmg
    15.8% MoM
  2. #4
    Monjour logo
    Monjour
    7.3% MoM

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New Brunswick icon

Flower

Oct 2026

Top Flower brands in New Brunswick: Shred, Big Bag O' Buds, Snickle Fritz.

  1. #2
    Big Bag O' Buds logo
    Big Bag O' Buds
    14.8% MoM
  2. #4
    Spinach logo
    Spinach
    8.0% MoM

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New Brunswick icon

Oral

Oct 2026

Top Oral brands in New Brunswick: Aspire Infusions, Twd, Tweed.

  1. #2
    Twd logo
    Twd
    4.0% MoM
  2. #4
    .
    .Decimal

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New Brunswick icon

Pre-Rolls

Oct 2026

Top Pre-Rolls brands in New Brunswick: Shred, Back Forty, 3 Saints.

  1. #2
    Back Forty logo
    Back Forty
    3.6% MoM
  2. #4
    Spinach logo
    Spinach
    2.4% MoM

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New Brunswick icon

Topicals

Oct 2026

Top Topicals brands in New Brunswick: Proofly, Rebound, Maq Distributors.

  1. #2
    Rebound logo
    Rebound
    70.4% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for New Brunswick, based on the latest state-category product snapshot.

New Brunswick icon

Pre-Rolls

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Kush Cookies 5 Pack Pre Rolls 2.50 Gram
3 Saints#2#57#7
Blueberry Muffinz 4 Pack Pre Rolls 2 Gram
3 Saints#4#42#11

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New Brunswick icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Gnarberry Shake 7 Gram
Shred#2#3#4
Tropic Thunder Shake 7 Gram
Shred#4#5#13

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New Brunswick icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Sour Zkittles Liquid Diamonds Disposables 1000 Mg
Debunk#2#4#4
Watermelon Disposables 1000 Mg
Boxhot#4#3#2

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New Brunswick icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Cherry Ready To Drink Cbg 355 Ml
Xmg#2#4#5
Cream Soda Ready To Drink 355 Ml
Xmg#4#2#2

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New Brunswick icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Afghan Black Hash 2 Gram
Tremblant Cannabis#2#3#1
Sage N Sour Hash 2 Gram
Mtl Cannabis#4#4#6

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New Brunswick icon

Oral

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Max Sativa Oil Spray [30ml] Oil Spray
Twd#2#3#1

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