Brand Explorer/New Brunswick Market

New Brunswick Cannabis Sales

Aug 2026

Overview

New Brunswick's dispensary count grew 7.1% to 30 locations, yet that retail expansion translated into just 1.4% year-over-year sales growth, placing the province squarely in the small-market tier. The two-year picture tells a different story: sales climbed 45.7% over that span, meaning the market has matured rapidly but is now plateauing. Prices ticked up 2.6% year over year, and with unit volume slightly declining, those price gains appear to be carrying the topline rather than genuine demand expansion. Pre-Rolls and Flower together account for nearly 67% of all sales, while Edibles fell sharply at negative 24.7% and Concentrates dipped modestly. SHRED remains the dominant brand across the province. New Brunswick was among the first Canadian provinces to launch legal recreational cannabis sales in October 2018 through Cannabis NB, the government-operated retail model that has since opened the door to private retailers.

  • Top Brand: Shred
  • Top Category: Pre-Rolls (35%)

Benchmarking

New Brunswick iconMarket ComparisonAug 2026

New Brunswick's two-year sales surge of 45.7% far outpaces its current 1.4% annual growth, signaling a market that expanded quickly but is now leveling off with just 30 dispensaries across the province. Store count rose 7.1% year over year, and average prices climbed 2.6%, suggesting the topline is leaning on price rather than volume gains to sustain momentum.

24-Month Trend

New Brunswick market trend chart
StateSalesYoY
Manitoba$15-20M24.0%
Newfoundland and Labrador$10-15M1.1%

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Store Performance

New Brunswick iconTop Performing Stores

Top performing dispensaries in New Brunswick.

StoreCityEst. Sales
#1
CANNABIS XPRESS - Hampton - New Brunswick logo
CANNABIS XPRESS - Hampton - New Brunswick
Hampton<$250K
#2
CANNABIS XPRESS - Grand Bay-Westfield logo
CANNABIS XPRESS - Grand Bay-Westfield
Grand Bay-Westfield<$250K
#3
Cannabis NB - Bathurst logo
Cannabis NB - Bathurst
Bathurst<$250K
#4
Cannabis NB - Brookside logo
Cannabis NB - Brookside
Fredericton<$250K
#5
Cannabis NB - Campbellton logo
Cannabis NB - Campbellton
Campbellton<$250K

Category View

New Brunswick iconCategory PerformanceAug 2026

Pre-Rolls edged past Flower to claim the largest category share at 34.0%, growing 7.0% year over year, while Flower held close behind at 32.7% with an even stronger 8.0% gain. Vapes remained essentially flat at 21.2% share. The sharpest movement came from Edibles, which shed nearly a quarter of their prior-year sales to sit at just 7.0% of the mix. SHRED continues to lead brand visibility across multiple categories in the province.

CategorySalesAvg PriceYoY
#1Pre-Rolls$.5M-1M$28.7751.8%
#2Flower$.5M-1M$62.111.9%
#3Vapes$.5M-1M$57.3324.0%
#4Edibles<$250K$7.855.0%
#5Concentrates<$250K$40.0612.1%
#6Accessories<$250K$10.5823.8%
#7Oral<$250K$29.0642.1%
#8Topicals<$250K$28.7938.6%

Top Brands

Category LeadersAug 2026

Category leaders show which brands are currently strongest by segment in New Brunswick, with 1-month rank movement when available.

New Brunswick icon

Accessories

Aug 2026

Top Accessories brands in New Brunswick: Maq Distributors, Zig Zag, Canacrush.

  1. #XXLocked Brand
  2. #2
    Zig Zag logo
    Zig Zag
    From 315.4% MoM
  3. #XXLocked Brand
  4. #4
    Ocs Bluff logo
    Ocs Bluff
    From 235.1% MoM
  5. #XXLocked Brand

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New Brunswick icon

Concentrates

Aug 2026

Top Concentrates brands in New Brunswick: Tremblant Cannabis, Boxhot, Shred.

  1. #XXLocked Brand
  2. #2
    Boxhot logo
    Boxhot
    26.5% MoM
  3. #XXLocked Brand
  4. #4
    Mtl Cannabis logo
    Mtl Cannabis
    From 330.5% MoM
  5. #XXLocked Brand

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New Brunswick icon

Edibles

Aug 2026

Top Edibles brands in New Brunswick: Shred, Xmg, Monjour.

  1. #XXLocked Brand
  2. #2
    Xmg logo
    Xmg
    19.8% MoM
  3. #XXLocked Brand
  4. #4
    Spinach logo
    Spinach
    2.8% MoM
  5. #XXLocked Brand

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New Brunswick icon

Flower

Aug 2026

Top Flower brands in New Brunswick: Spinach, Shred, Big Bag O' Buds.

  1. #XXLocked Brand
  2. #2
    Shred logo
    Shred
    2.3% MoM
  3. #XXLocked Brand
  4. #4
    Snickle Fritz logo
    Snickle Fritz
    30.0% MoM
  5. #XXLocked Brand

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New Brunswick icon

Oral

Aug 2026

Top Oral brands in New Brunswick: Aspire Infusions, Twd, Rebound.

  1. #XXLocked Brand
  2. #2
    Twd logo
    Twd
    From 134.8% MoM
  3. #XXLocked Brand
  4. #4
    U
    Ufeelu
    From 5
  5. #XXLocked Brand

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New Brunswick icon

Pre-Rolls

Aug 2026

Top Pre-Rolls brands in New Brunswick: Shred, 3 Saints, Weed Me Max.

  1. #XXLocked Brand
  2. #2
    3 Saints logo
    3 Saints
    30.0% MoM
  3. #XXLocked Brand
  4. #4
    Back Forty logo
    Back Forty
    From 628.5% MoM
  5. #XXLocked Brand

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New Brunswick icon

Topicals

Aug 2026

Top Topicals brands in New Brunswick: Proofly, Rebound, Maq Distributors.

  1. #XXLocked Brand
  2. #2
    Rebound logo
    Rebound
    28.3% MoM
  3. #XXLocked Brand
  4. #3
    Stewart Farms logo
    Stewart Farms
    100.0% MoM

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New Brunswick icon

Vapes

Aug 2026

Top Vapes brands in New Brunswick: Weed Me Max, Boxhot, Spinach.

  1. #XXLocked Brand
  2. #2
    Boxhot logo
    Boxhot
    From 414.8% MoM
  3. #XXLocked Brand
  4. #4
    Bold Cultivation logo
    Bold Cultivation
    From 310.6% MoM
  5. #XXLocked Brand

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Product Leaders

Category Product LeadersAug 2026

Top ranked products by category for New Brunswick, based on the latest state-category product snapshot.

New Brunswick icon

Pre-Rolls

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Root Beer 14 Pack Pre Rolls 7 Gram
Root Beer 14 Pack Pre Rolls 7 Gram
Shred#2#4#5
Blueberry Muffinz 4 Pack Pre Rolls 2 Gram
Blueberry Muffinz 4 Pack Pre Rolls 2 Gram
3 Saints#4#1#6

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New Brunswick icon

Flower

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Snicklefritz Shake 28 Gram
Snicklefritz Shake 28 Gram
Snickle Fritz#2#3#3
Gnarberry Shake 7 Gram
Gnarberry Shake 7 Gram
Shred#4#6#7

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New Brunswick icon

Vapes

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Watermelon Disposables 1000 Mg
Watermelon Disposables 1000 Mg
Boxhot#2#3#36
Grape Galaxy Disposables 1000 Mg
Grape Galaxy Disposables 1000 Mg
Rizzlers#4#10#50

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New Brunswick icon

Edibles

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Cream Soda Ready To Drink 355 Ml
Cream Soda Ready To Drink 355 Ml
Xmg#2#1#2
Blackberry Lemonade Ready To Drink Cbg 355 Ml
Blackberry Lemonade Ready To Drink Cbg 355 Ml
Xmg#4#10#9

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New Brunswick icon

Concentrates

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Watermelon Other Resin\wax 1 Gram
Watermelon Other Resin\wax 1 Gram
Boxhot#2#3#1
Tangerine Other Resin\wax 1 Gram
Tangerine Other Resin\wax 1 Gram
Boxhot#4#1#2

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New Brunswick icon

Oral

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Max Sativa Oil Spray [30ml] Oil Spray
Max Sativa Oil Spray [30ml] Oil Spray
Twd#2#2#1

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