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Brand Explorer/Mtl Cannabis

Mtl Cannabis

Aug 2026

Overview

MTL Cannabis has been clear from the start about wanting to be the brand that helps define modern street cannabis culture. To make this transformation from old school to new school, and help shift sentiment towards cannabis as a legal product, we are creating a journey that’s bui...

MTL CANNABIS faces a 34.7% decline YoY, reflecting significant competitive pressures. Despite a recent 9.5% uptick over the last three months, mid-tier positioning struggles to regain lost ground.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 6

Trend View

Mtl Cannabis logoMarket Insights SnapshotAug 2026

24-Month Trend

Mtl Cannabis market trend chart

Average Price

$30.02

YoY Sales Trend

2.7%

2Y Sales Trend

39.3%

Flower leads at 55.0% but fell 30.6% YoY; Pre-Rolls at 36.6% dropped 42.6% YoY. Vapes, however, surged by 1661.3% YoY, highlighting a major shift in consumer preference.

CategorySales ShareAvg PriceYoY
Pre-Rolls34.3%$19.373.7%

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MTL CANNABIS is concentrated in Ontario (77.8%), with additional presence in British Columbia (11.4%) and Alberta (4.6%). Geographic focus remains tight across 5 states.

StateFlowerPre-RollConcentratesAccessoriesEdiblesOtherVapor Pens
⊖337⊖⊖⊖⊖
244523⊖⊖⊖⊖

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Market Position

Mtl Cannabis logoCompetitive LandscapeAug 2026

#19 in Flower, trailing behind WEATHERED ISLANDS at #2 and CALI SLIMZ at #1. Gained 1 spot on SMOKES but still 17 spots behind #2, showcasing competitive tension.

Flower in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Mtl Cannabis: 15Mtl Cannabis: 15Figr: 9Figr: 6The Original Fras…: 6The Original Fras…: 8Shred: 1Shred: 1Spinach: 3Spinach: 2

SKU View

Mtl Cannabis logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Wes Coast Kush Hash 2 Gram
Wes Coast Kush Hash 2 Gram
Concentrates75.6%
#4
Sage N Sour Buds 28 Gram
Sage N Sour Buds 28 Gram
Flower0.6%
#6
Wes Coast Kush Buds 14 Gram
Wes Coast Kush Buds 14 Gram
Flower6.6%
#8
Sage N Sour 1 Pack Pre Rolls 0.50 Gram
Sage N Sour 1 Pack Pre Rolls 0.50 Gram
Pre-Rolls29.9%
#10
El Jefe 7 Pack Pre Rolls 3.50 Gram
El Jefe 7 Pack Pre Rolls 3.50 Gram
Pre-Rolls30.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mtl Cannabis using competitive landscape rank coverage, proximity, and momentum.