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Brand Explorer/Mtl Cannabis

Mtl Cannabis

Oct 2026

Overview

MTL Cannabis has been clear from the start about wanting to be the brand that helps define modern street cannabis culture. To make this transformation from old school to new school, and help shift sentiment towards cannabis as a legal product, we are creating a journey that’s bui...

MTL CANNABIS faces a 34.7% decline YoY, reflecting significant competitive pressures. Despite a recent 9.5% uptick over the last three months, mid-tier positioning struggles to regain lost ground.

Categories

Pre-RollsFlowerConcentratesVapes
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 6

Trend View

Mtl Cannabis logoMarket Insights SnapshotOct 2026

24-Month Trend

Mtl Cannabis market trend chart

Average Price

$27.53

YoY Sales Trend

7.0%

2Y Sales Trend

45.7%

Flower leads at 55.0% but fell 30.6% YoY; Pre-Rolls at 36.6% dropped 42.6% YoY. Vapes, however, surged by 1661.3% YoY, highlighting a major shift in consumer preference.

CategorySales ShareAvg PriceYoY
Flower37.1%$51.6516.8%

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MTL CANNABIS is concentrated in Ontario (77.8%), with additional presence in British Columbia (11.4%) and Alberta (4.6%). Geographic focus remains tight across 5 states.

StatePre-RollFlowerConcentratesEdiblesOtherVapor Pens
262310⊖17⊖
453221⊖45⊖

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Market Position

Mtl Cannabis logoCompetitive LandscapeOct 2026

#19 in Flower, trailing behind WEATHERED ISLANDS at #2 and CALI SLIMZ at #1. Gained 1 spot on SMOKES but still 17 spots behind #2, showcasing competitive tension.

Pre-Rolls in Ontario Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Mtl Cannabis: 27Mtl Cannabis: 26Spinach: 5Spinach: 4Jeeter: 3Jeeter: 5Back Forty: 1Back Forty: 1General Admission: 2General Admission: 2

SKU View

Mtl Cannabis logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Wes Coast Kush Hash 2 Gram
Wes Coast Kush Hash 2 Gram
Concentrates18.6%
#4
Strawberry N' Mintz 3 Pack Pre Rolls 1.50 Gram
Strawberry N' Mintz 3 Pack Pre Rolls 1.50 Gram
Pre-Rolls8.3%
#6
Strawberry N' Mintz Buds 14 Gram
Strawberry N' Mintz Buds 14 Gram
Flower9.8%
#8
Sage N Sour 1 Pack Pre Rolls 0.50 Gram
Sage N Sour 1 Pack Pre Rolls 0.50 Gram
Pre-Rolls51.0%
#10
Strawberry N' Mintz 1 Pack Pre Rolls 0.50 Gram
Strawberry N' Mintz 1 Pack Pre Rolls 0.50 Gram
Pre-Rolls30.6%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mtl Cannabis using competitive landscape rank coverage, proximity, and momentum.