Debunk

Top states where Debunk is active based on indexed sales coverage.

ONOntario

($.5M-1M)

BCBritish Columbia

($250-500K)

ABAlberta

($250-500K)

SKSaskatchewan

(<$250K)

MBManitoba

(<$250K)

NLNewfoundland and Labrador

(<$250K)

24-Month Trend

Vapes dominate with 73.2% of sales despite a YoY drop of 35.9%. Pre-Rolls account for 25.8%, declining by 21.4%. The vape category remains the largest but is struggling significantly.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Pre-Rolls	26.0%	$29.26	11.0%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$33.45

YoY Sales Trend

16.6%

2Y Sales Trend

43.6%

Category Breakout

Category	Sales Share	Avg Price	YoY
Vapes	73.1%	$35.2	22.6%
Pre-Rolls	26.0%	$29.26	11.0%

State Rank Table

State	Vapor Pens	Pre-Roll	Accessories	Concentrates	Flower	Oral	Other
Saskatchewan	15	⊖	⊖	⊖	⊖	⊖	⊖
Newfoundland And Labrador	18	⊖	⊖	⊖	⊖	⊖	⊖
British Columbia	19	⊖	⊖	⊖	⊖	⊖	⊖
Ontario	23	⊖	⊖	⊖	⊖	⊖	⊖
Alberta	28	⊖	⊖	⊖	⊖	⊖	⊖

DEBUNK is concentrated in Ontario (50.6%), British Columbia (26.9%), and Alberta (19.3%). The brand operates in a total of 4 states, emphasizing a strong presence in Canada.

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State	Vapor Pens	Pre-Roll	Accessories	Concentrates	Flower	Oral	Other
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Newfoundland And Labrador	18	⊖	⊖	⊖	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Ontario	23	⊖	⊖	⊖	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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DEBUNK ranks #13 in the Vapes category, trailing behind BACK FORTY (#1) and SPINACH (#2). The brand has lost ground, dropping from #8 to #13 in the past year, highlighting the competitive tension in the market.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Kiwi Kush Liquid Diamonds Cartridges 1000 Mg	Vapes	5.0%
#XXLocked Product	Locked Category	XX.X%
#4 24k Gold 5 Pack Infused Pre Rolls 2.50 Gram	Pre-Rolls	4.3%
#XXLocked Product	Locked Category	XX.X%
#6 Miracle Alien Cookies Liquid Diamonds Disposables 1000 Mg	Vapes	4.9%
#XXLocked Product	Locked Category	XX.X%
#8 Banana Dream 1 Pack Infused Pre Rolls 0.75 Gram	Pre-Rolls	77.6%
#XXLocked Product	Locked Category	XX.X%
#10 Banana Milk Liquid Diamonds Cartridges 1000 Mg	Vapes	81.3%