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Turn

Sep 2026

Overview

Welcome to turn, your gateway to a world of elevated experiences. We pride ourselves on offering a range of exceptional products and unforgettable moments, all designed to enhance your lifestyle. At turn, we believe in the power of high-quality craftsmanship, and it's evident in...

TURN slipped from #6 to #7 in California despite a 9.5% monthly sales uptick over the last three months. Year-over-year sales fell -5%, a notable reversal for a premium-tier vape brand that had been climbing steadily.

Categories

VapesAccessories
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 4

Trend View

Turn logoMarket Insights SnapshotSep 2026

24-Month Trend

Turn market trend chart

Average Price

$26.01

YoY Sales Trend

16.6%

2Y Sales Trend

3.9%

TURN is a near-pure vape play at 97.8% of sales, but that core category declined -5.1% YoY. Accessories, just 1.9% of the mix, surged +15.2% YoYβ€”the only growing segment in the portfolio.

CategorySales ShareAvg PriceYoY
Accessories2.2%$19.640.2%

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California dominates TURN's footprint at 61.3% of sales, ranking it among top cannabis brands in the state. Arizona (17.3%) and Florida (11.4%) follow, with New York at 10%β€”a four-state spread with heavy West Coast concentration.

StateVapor PensAccessoriesConcentratesEdiblesFlowerOther
1012βŠ–βŠ–βŠ–βŠ–
3440βŠ–βŠ–βŠ–βŠ–

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Market Position

Turn logoCompetitive LandscapeSep 2026

TURN fell from #6 to #7 in Vapes over the past year, losing ground to all five peers above it including HEAVY HITTERS, which jumped four spots. STIIIZY holds #1, with RAW GARDEN and PLUGPLAY rounding out the top three.

Vapes in California Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026Turn: 9Turn: 10Heavy Hitters: 7Heavy Hitters: 8Coldfire Extracts: 6Coldfire Extracts: 7Jeeter: 5Jeeter: 5Stiiizy: 1Stiiizy: 1

SKU View

Turn logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Watermelon Sugar High Disposables 1000 Mg
Watermelon Sugar High Disposables 1000 Mg
Vapes21.3%
#4
Hot Girl Summer Disposables 1000 Mg
Hot Girl Summer Disposables 1000 Mg
Vapes3.8%
#6
Pineapple Express Disposables 1000 Mg
Pineapple Express Disposables 1000 Mg
Vapes106.5%
#8
White Gummy Bear Disposables 1000 Mg
White Gummy Bear Disposables 1000 Mg
Vapes85.4%
#10
Blackberry Burst Disposables 1000 Mg
Blackberry Burst Disposables 1000 Mg
Vapes315.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Turn using competitive landscape rank coverage, proximity, and momentum.