Top States
Under The Lights Top StatesSep 2026
Top states where Under The Lights is active based on indexed sales coverage.
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Under The Lights
Sep 2026
Overview
Rank improved from #114 to #30 in Illinois—UNDER THE LIGHTS is experiencing explosive growth with a staggering 219.4% increase over the last three months. This premium brand is carving out a significant presence in a competitive market.
Categories
VapesPre-RollsFlower
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$34.28
YoY Sales Trend
N/A
2Y Sales Trend
N/A
Vapes dominate at 95.7% of sales, while Flower lags at 3.7%. The overwhelming concentration in Vapes highlights a strategic focus for the brand.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 11.0% | $19.95 | N/A |
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Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$34.28
YoY Sales Trend
N/A
2Y Sales Trend
N/A
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 84.2% | $37.14 | N/A |
| Pre-Rolls | 11.0% | $19.95 | N/A |
| Flower | 4.8% | $49.32 | N/A |
State Rank Table
| State | Vapor Pens | Pre-Roll | Flower |
|---|---|---|---|
| Illinois | 25 | 48 | ⊖ |
UNDER THE LIGHTS is concentrated entirely in Illinois, capturing 100% of its sales in this key market. This singular focus allows for targeted growth strategies.
| State | Vapor Pens | Pre-Roll | Flower |
|---|---|---|---|
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Market Position
Competitive LandscapeSep 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsSep 2026
Top products for Sep 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 18.7% |
#4  | Vapes | 30.2% |
#6  | Vapes | 104.6% |
#8  | Pre-Rolls | 554.6% |
#10  | Vapes | 278.6% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Under The Lights using competitive landscape rank coverage, proximity, and momentum.
