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Brand Explorer/Upnorth Humboldt

Upnorth Humboldt

Oct 2026

Overview

Up North in Humboldt, we hold a strong belief that Humboldt’s love and connection to the land is responsible for producing the highest quality boutique cannabis available on the planet. The appreciation of the craft that has been perfected over generations is what makes UpNorth’s...

UPNORTH HUMBOLDT's sales soared by 34.4% YoY, despite a slight 0.4% dip in the last three months. This premium brand is capturing consumer interest, especially as sales increased by 10.5% over the past quarter.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Upnorth Humboldt logoMarket Insights SnapshotOct 2026

24-Month Trend

Upnorth Humboldt market trend chart

Average Price

$26.44

YoY Sales Trend

45.4%

2Y Sales Trend

15.3%

Flower leads with 76.5% share, growing 24.8% YoY. Pre-Rolls are gaining traction at 21.3%, with a remarkable 73.4% YoY increase, while Concentrates are the fastest-growing segment at +170.5%.

CategorySales ShareAvg PriceYoY
Pre-Rolls22.2%$12.9120.7%

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UPNORTH HUMBOLDT is making waves in California (61.9%) and Illinois (38.1%), positioning itself among the top cannabis brands in these states.

StateFlowerPre-RollConcentratesAccessoriesHome-growVapor Pens
142318⊖⊖⊖

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Market Position

Upnorth Humboldt logoCompetitive LandscapeOct 2026

#16 in Flower, trailing behind STIIIZY (#1) and CAM (#2) by 15 and 14 spots respectively. The competition is tight, with UPNORTH HUMBOLDT maintaining its rank amidst strong players.

Flower in California Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Upnorth Humboldt: 15Upnorth Humboldt: 14Oakfruitland: 6Oakfruitland: 4Blem: 4Blem: 5Stiiizy: 1Stiiizy: 1Cam: 2Cam: 2

SKU View

Upnorth Humboldt logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Sour Diesel Buds 3.50 Gram
Sour Diesel Buds 3.50 Gram
Flower16.8%
#4
Sour Diesel Buds 14 Gram
Sour Diesel Buds 14 Gram
Flower49.3%
#6
Durban Poison Buds 7 Gram
Durban Poison Buds 7 Gram
Flower106.3%
#8
White Widow 1 Pack Pre Rolls 1 Gram
White Widow 1 Pack Pre Rolls 1 Gram
Pre-Rolls580.3%
#10
White Widow 5 Pack Pre Rolls 2.50 Gram
White Widow 5 Pack Pre Rolls 2.50 Gram
Pre-Rolls813.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Upnorth Humboldt using competitive landscape rank coverage, proximity, and momentum.