Brand Explorer/Hawaii Market

Hawaii Cannabis Sales

Oct 2026

Overview

Concentrates sales collapsed 12% year over year in April 2026, the steepest category decline in a Hawaii cannabis market that continues to contract across nearly every metric. Overall sales fell 3.6% compared to last year and are down 9% over two years, while the dispensary count slipped to just 25 locations across the islands. Prices edged down 1.2% year over year, contributing to persistent revenue erosion even as certain budget-friendly formats gain traction. Pre-Rolls and Edibles were the only categories posting growth, climbing 4.3% and 3.4% respectively, as consumers appear to shift away from premium concentrates and flower toward more affordable options. NOA BOTANICALS remains the leading brand in this small-tier market, where geographic isolation, limited licensing, and a well-established illicit market constrain legal growth. Hawaii legalized medicinal cannabis in 2000 and approved adult-use sales more recently, though the...

  • Top Brand: Aloha Green Apothecary
  • Top Category: Flower (46%)

Benchmarking

Hawaii iconMarket ComparisonOct 2026

Hawaii's two-year sales decline of 9% stands out among island and small-tier markets, where limited licensing typically insulates operators from the oversupply plaguing mainland states. With only 25 dispensaries serving the entire state, the contraction points less to competitive pressure and more to demand leaking into the illicit market or shifting tourist spending patterns.

24-Month Trend

Hawaii market trend chart
StateSalesYoY
District of Columbia$5-10M4.0%
Kentucky$2.5-5M1625.0%

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Store Performance

Hawaii iconTop Performing Stores

Top performing dispensaries in Hawaii.

StoreCityEst. Sales
#1
Big Island Grown - HILO logo
Big Island Grown - HILO
Hilo$250-500K
#2
Big Island Grown - KONA logo
Big Island Grown - KONA
Kailua Kona$250-500K
#3
Aloha Green Apothecary - King St logo
Aloha Green Apothecary - King St
Honolulu<$250K
#4
Big Island Grown - WAIMEA logo
Big Island Grown - WAIMEA
Kamuela<$250K
#5
Noa Botanicals - Honolulu logo
Noa Botanicals - Honolulu
Honolulu<$250K

Category View

Hawaii iconCategory PerformanceOct 2026

Concentrates posted the sharpest pullback at 12% year over year, dropping to under 10% of total market share and losing ground to more accessible formats. Flower still leads at 34.1% of sales but declined 6%, while Vapes held close behind at 32.2% with a modest 1.8% dip. The growth story belongs to Pre-Rolls and Edibles, up 4.3% and 3.4% respectively, with NOA BOTANICALS anchoring shelf space as consumers gravitate toward lower-priced, convenience-driven products.

CategorySalesAvg PriceYoY
#1Flower$1-2.5M$76.031.9%
#2Vapes$.5M-1M$57.1411.5%
#3Edibles$250-500K$26.642.1%
#4Concentrates<$250K$42.6816.2%
#5Pre-Rolls<$250K$31.9413.9%
#6Oral<$250K$36.135.8%
#7Accessories<$250K$18.965.4%
#8Topicals<$250K$42.3118.6%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Hawaii, with 1-month rank movement when available.

Hawaii icon

Accessories

Oct 2026

Top Accessories brands in Hawaii: Noa Botanicals, Big Island Grown, Aloha Green Apothecary.

  1. #2
    Big Island Grown logo
    Big Island Grown
    From 122.7% MoM
  2. #4
    Maui Grown logo
    Maui Grown
    6.0% MoM

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Hawaii icon

Flower

Oct 2026

Top Flower brands in Hawaii: Premium Pakalolo, Pakalolo, Aloha Green Apothecary.

  1. #2
    Pakalolo logo
    Pakalolo
    3.4% MoM
  2. #4
    Cure Oahu logo
    Cure Oahu
    From 516.9% MoM

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Hawaii icon

Pre-Rolls

Oct 2026

Top Pre-Rolls brands in Hawaii: Noa Botanicals, Aloha Green Apothecary, Pakalolo.

  1. #2
    AG
    Aloha Green Apothecary
    29.4% MoM
  2. #4
    Maui Grown logo
    Maui Grown
    26.6% MoM

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Hawaii icon

Topicals

Oct 2026

Top Topicals brands in Hawaii: Noa Botanicals, Big Island Grown, Maui Grown.

  1. #2
    Big Island Grown logo
    Big Island Grown
    14.8% MoM
  2. #4
    Agapoth logo
    Agapoth
    From 39.7% MoM

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Hawaii icon

Vapes

Oct 2026

Top Vapes brands in Hawaii: Big Island Grown, Noa Botanicals, Aloha Green Apothecary.

  1. #2
    Noa Botanicals logo
    Noa Botanicals
    2.1% MoM
  2. #4
    Maui Grown logo
    Maui Grown
    5.3% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Hawaii, based on the latest state-category product snapshot.

Hawaii icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Cap Junky Buds 28 Gram
Premium Pakalolo#2#3#3
Ice Cream Cake Buds 28 Gram
Pakalolo#4#14#5

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Hawaii icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Ice Cream Cake Cartridges 1000 Mg
Noa Botanicals#2#6#41
Hella Jelly Cartridges 1000 Mg
Aloha Green Apothecary#4#20#96

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Hawaii icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Lychee Gummies 450 Mg
Noa Botanicals#2N/AN/A
Sour Strawberry Kiwi Gummies 10 Mg
Cure Oahu#4#4#38

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Hawaii icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Crostata Other Resin\wax 1 Gram
Big Island Grown#2#45#16
Gorilla Pie Budder Resin\wax 1 Gram
Noa Botanicals#4#54N/A

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Hawaii icon

Pre-Rolls

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Apple Mints 10 Pack Pre Rolls 3.50 Gram
Noa Botanicals#2#35#2
Farmer's Daughter 10 Pack Pre Rolls 3.50 Gram
Noa Botanicals#4N/A#42

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Hawaii icon

Oral

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Sleep Extra Strength [20pk] Capsules
Maui Grown#2#1#2
The Oracle Cbg [30 Ml] Tincture
Maui Grown#4#4#4

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Hawaii icon

Accessories

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Mini Backpack Bag
Skunk Bags#2#3#2

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Hawaii icon

Topicals

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026

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