Best-Selling Pre-Rolls in New York

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Rank	Product	Brand	Units	MoM	Rank Change	Oct 2026	Sep 2026	Aug 2026
#1	Cereal Milk 5 Pack Infused Pre Rolls 3 Gram	Ayrloom	N/A	N/A	N/A	#1	#1	#1
#2	Sour Diesel 7 Pack Pre Rolls 3.50 Gram	Ruby Farms	N/A	N/A	N/A	#2	#2	#3
#3	Alaskan Thunder Fuck 5 Pack Infused Pre Rolls 3 Gram	Ayrloom	N/A	N/A	N/A	#3	#3	#2
#4	Blue Dream 7 Pack Pre Rolls 3.50 Gram	Ruby Farms	N/A	N/A	N/A	#4	#5	#7
#5	Hybrid Blend 10pk Pre Rolls (3.5g)	Anthem	N/A	N/A	N/A	#5	#7	#10

Top Pre-Rolls brands in New York: Ruby Farms, Jeeter, Florist Farms.

1. #1
   
   Ruby Farms▲2.4% MoM
2. #2
   
   Jeeter▲8.0% MoM
3. #3
   
   Florist Farms▲4.7% MoM
4. #4
   
   Anthem▼2.6% MoM
5. #5
   
   Ayrloom▲0.2% MoM

Pre-rolls are the standout category in New York, posting 20% year-over-year growth and now commanding nearly 22% of sales, a share that rivals many mature markets where the format took years to gain similar ground. Flower still leads at roughly 33% of the mix, while vapes hold 27% and grew close to 6% over the past year. Edibles account for about 15% of sales with modest gains, and concentrates remain a niche at 3%. Ayrloom has emerged as a top brand, particularly in formats that appeal to convenience-oriented consumers entering the legal market for the first time.

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Category	Sales	Avg Price	YoY
#1Flower	$50M+	$42.88	▲ 15.4%
#2Vapes	$35-50M	$43.74	▲ 18.6%
#3Pre-RollsSelected	$35-50M	$18.64	▲ 27.9%
#4Edibles	$25-35M	$15.97	▲ 13.5%
#5Concentrates	$5-10M	$46.97	▲ 20.9%
#6Oral	$1-2.5M	$26.28	▲ 0.1%
#7Accessories	$1-2.5M	$7.39	▲ 17.8%
#8Topicals	$250-500K	$42.22	▲ 12.9%
#9Other	<$250K	$29.58	▲ 212.6%
#10Cbd	<$250K	$25.82	▲ 11.2%
#11Home-Grow	<$250K	$32.95	▼ 90.8%