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Curaleaf

Oct 2026

Overview

Our mission is to help our patients to Live Life Well. Curaleaf offers high-quality, affordable and consistent medical cannabis products in a continually growing variety of forms including tinctures, vape cartridges, capsules, micro-tablets and ground flower.

CURALEAF's growth has collapsed with a staggering YoY decline of 65.5%. The brand's rank has slipped from #12 to #34, reflecting a troubling trend in market presence. Recent months show a 41.4% drop, emphasizing the urgent need for strategic reevaluation.

Categories

ConcentratesFlowerPre-RollsVapesOralEdiblesTopicalsAccessories
  • Top Category: Concentrates
  • Price Tier: Mid-Market
  • States Active: 5

Trend View

Curaleaf logoMarket Insights SnapshotOct 2026

24-Month Trend

Curaleaf market trend chart

Average Price

$16.57

YoY Sales Trend

55.2%

2Y Sales Trend

81.8%

Flower dominates at 45.6%, yet has plummeted 74.1% YoY. Concentrates hold 22.8% with a 35.1% decline, while Pre-Rolls at 11.2% have fallen 66.3%. Vapes and Edibles also struggle, showcasing a broader category contraction.

CategorySales ShareAvg PriceYoY
Flower27.5%$24.4578.0%
Vapes14.0%$17.610.7%
Edibles2.6%$29.3367.3%

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CURALEAF's footprint spans four states, with a stronghold in Florida (43.8%) and notable shares in Connecticut (29.2%) and Arizona (24.6%). This geographic concentration highlights potential growth areas amidst overall brand challenges.

StateConcentratesFlowerPre-RollVapor PensOralEdiblesAccessoriesTopicals
202427⊖930⊖⊖

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Market Position

Curaleaf logoCompetitive LandscapeOct 2026

CURALEAF ranks #34 in the Flower category, trailing market leaders like ABUNDANT ORGANICS and JUST FLOWER by significant margins. The brand has lost 22 spots to ABUNDANT ORGANICS and 18 to JUST FLOWER, underscoring a competitive gap that needs addressing.

Concentrates in Florida Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Curaleaf: 8Curaleaf: 11Ideal Cannabis: 4Ideal Cannabis: 8Muv: 7Muv: 7Sunburn Cannabis: 6Sunburn Cannabis: 3Roll One: 2Roll One: 1

SKU View

Curaleaf logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Out Of Office Buds 14 Gram
Out Of Office Buds 14 Gram
Flower38.5%
#4
Blue Dream Cartridges 500 Mg
Blue Dream Cartridges 500 Mg
Vapes33.9%
#6
Baba Yaga Rso Oil 1 Gram
Baba Yaga Rso Oil 1 Gram
Concentrates55.3%
#8
Cotton Candy Kush Cartridges 500 Mg
Cotton Candy Kush Cartridges 500 Mg
Vapes99.2%
#10
Wild Garlic Shatter 1 Gram
Wild Garlic Shatter 1 Gram
Concentrates265.5%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Curaleaf using competitive landscape rank coverage, proximity, and momentum.

Curaleaf in the News