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Brand Explorer/Dragonfly (mi)

Dragonfly (mi)

Oct 2026

Overview

DRAGONFLY (MI) surged with a 39.4% YoY growth, showcasing its strategic pivot towards premium pricing. Despite a slight dip in monthly sales by 1.2%, the brand maintains a competitive edge in a dynamic market.

Categories

Pre-RollsVapesFlowerConcentratesEdibles
  • Top Category: Pre-Rolls
  • Price Tier: Value
  • States Active: 3

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Dragonfly (mi) market trend chart

Average Price

$3.66

YoY Sales Trend

5.1%

2Y Sales Trend

21.3%

Pre-Rolls dominate at 55.8%, with a solid 31.2% YoY increase. Flower leads in growth at 77.2% YoY, while Vapes hold 25.0% of the market, rising by 28.5% YoY.

CategorySales ShareAvg PriceYoY
Vapes19.9%$8.315.1%
Concentrates3.8%$39.051032.6%

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DRAGONFLY (MI) thrives in Michigan (70.5% of sales), followed by New York (27.5%) and Illinois (2.0%). The brand's presence is concentrated in these three states.

StatePre-RollVapor PensFlowerConcentratesEdiblesAccessories
2948⊖⊖⊖⊖

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Market Position

Competitive LandscapeOct 2026

Competitive summary unavailable.

Pre-Rolls in Michigan Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Dragonfly (mi): 9Dragonfly (mi): 9Goodlyfe Farms: 7Goodlyfe Farms: 8Jointman: 10Jointman: 7Jungle Juice: 4Jungle Juice: 3Cali Blaze: 3Cali Blaze: 4

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Dragonfly Buds 28 Gram
Dragonfly Buds 28 Gram
Flower10.0%
#4
Dragonfly Cartridges 1000 Mg
Dragonfly Cartridges 1000 Mg
Vapes16.6%
#6
Dragonfly Disposables 1000 Mg
Dragonfly Disposables 1000 Mg
Vapes38.4%
#8
Unicorn Piss Caviar 1 Gram
Unicorn Piss Caviar 1 Gram
Concentrates2255.4%
#10
Rainbow Belts Caviar 1 Gram
Rainbow Belts Caviar 1 Gram
Concentrates1735.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dragonfly (mi) using competitive landscape rank coverage, proximity, and momentum.