Top States
Highsman Top StatesAug 2026
Top states where Highsman is active based on indexed sales coverage.
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Highsman
Aug 2026
Overview
Highsman is the official lifestyle brand of Ricky Williams — one of the most electric NFL running backs of the century and modern renaissance man. Ricky personally curates Highsman’s alternative wellness products and apparel to empower you to Spark Greatness — no matter how you d...
HIGHSMAN's sales dropped 65.5% YoY—mid-tier positioning now under significant pressure. The 3-month trend shows a 17.7% decline, indicating a challenging market environment ahead.
Categories
FlowerPre-Rolls
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 2
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$18.92
YoY Sales Trend
12.4%
2Y Sales Trend
38.4%
Other dominates at 78.5% of sales, soaring 335.9% YoY. In stark contrast, Pre-Rolls fell 68.3% and Flower plummeted 97.7%, highlighting a major category shift.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 44.7% | $17.68 | 178.1% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$18.92
YoY Sales Trend
12.4%
2Y Sales Trend
38.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 55.3% | $52.86 | 43.8% |
| Pre-Rolls | 44.7% | $17.68 | 178.1% |
State Rank Table
| State | Flower | Pre-Roll | Concentrates | Edibles | Other |
|---|---|---|---|---|---|
| Missouri | ⊖ | ⊖ | ⊖ | ⊖ | 1 |
| New Jersey | ⊖ | ⊖ | ⊖ | ⊖ | 1 |
HIGHSMAN's strongest presence is in New Jersey at 61.5%, followed by Missouri at 38.5%. The brand is active in only 2 states, showcasing a concentrated market footprint.
| State | Flower | Pre-Roll | Concentrates | Edibles | Other |
|---|---|---|---|---|---|
| ⊖ | ⊖ | ⊖ | ⊖ | 1 |
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Market Position
Competitive LandscapeAug 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 18.8% |
#4  | Flower | 4.8% |
#6  | Pre-Rolls | 392.6% |
#8 | Flower | 119.7% |
#10  | Flower | 391.0% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Highsman using competitive landscape rank coverage, proximity, and momentum.
