Top States
Highsman Top StatesOct 2026
Top states where Highsman is active based on indexed sales coverage.
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Highsman
Oct 2026
Overview
Highsman is the official lifestyle brand of Ricky Williams — one of the most electric NFL running backs of the century and modern renaissance man. Ricky personally curates Highsman’s alternative wellness products and apparel to empower you to Spark Greatness — no matter how you d...
HIGHSMAN's sales dropped 65.5% YoY—mid-tier positioning now under significant pressure. The 3-month trend shows a 17.7% decline, indicating a challenging market environment ahead.
Categories
Pre-RollsFlowerVapesConcentrates
- Top Category: Pre-Rolls
- Price Tier: Mid-Market
- States Active: 2
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$20.4
YoY Sales Trend
14.6%
2Y Sales Trend
8.7%
Other dominates at 78.5% of sales, soaring 335.9% YoY. In stark contrast, Pre-Rolls fell 68.3% and Flower plummeted 97.7%, highlighting a major category shift.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 43.8% | $64.53 | 14.8% |
| Concentrates | 2.5% | $86.01 | 4538.5% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$20.4
YoY Sales Trend
14.6%
2Y Sales Trend
8.7%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 48.8% | $22.06 | 206.9% |
| Flower | 43.8% | $64.53 | 14.8% |
| Vapes | 4.9% | $23.27 | N/A |
| Concentrates | 2.5% | $86.01 | 4538.5% |
State Rank Table
| State | Pre-Roll | Flower | Concentrates | Edibles | Other |
|---|---|---|---|---|---|
| New Jersey | ⊖ | ⊖ | ⊖ | ⊖ | 1 |
| Missouri | ⊖ | ⊖ | ⊖ | ⊖ | 2 |
HIGHSMAN's strongest presence is in New Jersey at 61.5%, followed by Missouri at 38.5%. The brand is active in only 2 states, showcasing a concentrated market footprint.
| State | Pre-Roll | Flower | Concentrates | Edibles | Other |
|---|---|---|---|---|---|
| ⊖ | ⊖ | ⊖ | ⊖ | 2 |
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Market Position
Competitive LandscapeOct 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Pre-Rolls | 56.6% |
#4  | Flower | 122.9% |
#6  | Other | 399.0% |
#8  | Pre-Rolls | 247.8% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Highsman using competitive landscape rank coverage, proximity, and momentum.
