Top States
Holiday Top StatesOct 2026
Top states where Holiday is active based on indexed sales coverage.
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Holiday
Oct 2026
Overview
Holiday was created in Central Massachusetts by a group of tight-knit industry veterans who were determined to create a unique, easy-to-use vaping device that stood out. Shortly after launch, Holiday made its way to New York State, proving successful with its colorful presence, d...
HOLIDAY's sales dropped 26.7% YoY—despite a 6% uptick in the last 3 months, suggesting a potential rebound. Positioned in the premium tier, the brand is navigating a tough market landscape with unit demand remaining strong.
Categories
Vapes
- Top Category: Vapes
- Price Tier: Premium
- States Active: 3
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$32.38
YoY Sales Trend
3.1%
2Y Sales Trend
12.9%
Vapes dominate HOLIDAY's sales at 99.8%, but the category is softening with a 26.6% YoY decline. This concentration indicates a need for diversification to offset category challenges.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$32.38
YoY Sales Trend
3.1%
2Y Sales Trend
12.9%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 100.0% | $32.37 | 3.5% |
State Rank Table
| State | Vapor Pens | Accessories | Edibles | Flower | Other | Pre-Roll |
|---|---|---|---|---|---|---|
| Massachusetts | 7 | ⊖ | ⊖ | ⊖ | 43 | ⊖ |
| New York | 30 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| New Jersey | 42 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
HOLIDAY excels in Massachusetts and New York, capturing 62.7% and 37.3% of sales respectively. Its geographic footprint spans 2 states, highlighting concentrated market strength.
| State | Vapor Pens | Accessories | Edibles | Flower | Other | Pre-Roll |
|---|---|---|---|---|---|---|
| 30 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | |
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Market Position
Competitive LandscapeOct 2026
Ranked #8 in the Vapes category, HOLIDAY is 7 spots behind FERNWAY (#1) and is gaining ground, moving up from #10 to #8 over the last year. Competitive tension remains high as it vies for position against leading brands.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 7.5% |
#4  | Vapes | 12.2% |
#6  | Vapes | 15.3% |
#8 | Vapes | 26.8% |
#10  | Vapes | 50.3% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Holiday using competitive landscape rank coverage, proximity, and momentum.
