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Brand Explorer/Humble + Fume

Humble + Fume

Aug 2026

Overview

Humble & Fume is a leading North American distributor of cannabis and cannabis accessories, supported by a customer-centric sales team and strong fulfillment infrastructure.As the only fully-integrated cannabis distribution solution, Humble bridges the gap for retailers, licensed...

YoY growth at -10.4% signals HUMBLE + FUME's weakening market presence. While sales dipped, a 4.8% increase over the last three months hints at potential recovery. Positioned in the low tier, the brand needs to realign with consumer expectations.

Categories

Accessories
  • Top Category: Accessories
  • Price Tier: Value
  • States Active: 2

Trend View

Humble + Fume logoMarket Insights SnapshotAug 2026

24-Month Trend

Humble + Fume market trend chart

Average Price

$4.21

YoY Sales Trend

18.0%

2Y Sales Trend

56.8%

Accessories dominate at 97.9% of total sales, yet this category has also declined by 8.9% YoY. Despite being the largest segment, the slowdown reflects broader challenges in consumer trends.

CategorySales ShareAvg PriceYoY

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HUMBLE + FUME's strongest market is Ontario, accounting for 72.8% of sales, followed by British Columbia at 15.3% and Alberta at 11.9%. Geographic concentration is high with a presence in just three states.

StateAccessoriesConcentratesEdiblesFlowerOralOtherPre-RollTopicalsVapor Pens
18⊖⊖⊖⊖⊖⊖⊖⊖

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Market Position

Humble + Fume logoCompetitive LandscapeAug 2026

Ranked #4 in Accessories, HUMBLE + FUME has slipped from #2 over the past year. Competing with leaders like YETI FARMS (#1) and HIGH TIMES (#2), the brand faces increasing pressure in a crowded market.

Accessories in British Columbia Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Humble + Fume: 3Humble + Fume: 3Zig Zag: 2Zig Zag: 2Puffco: 4Puffco: 4Yocan: 1Yocan: 1Pulsar: 7Pulsar: 5

SKU View

Humble + Fume logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
1 Pack Pre Rolls 0 Gram
1 Pack Pre Rolls 0 Gram
Pre-Rolls• 0.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Humble + Fume using competitive landscape rank coverage, proximity, and momentum.