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Island

Oct 2026

Overview

At Island, we’re bringing the pure, uncomplicated joy back to cannabis, with a collection of the highest-quality THC products created with the California spirit.

ISLAND's sales plummeted 69.1% YoY, prompting concerns about brand positioning and market competitiveness. With a current rank drop from #18 to #40, ISLAND faces significant challenges in regaining consumer trust and market share.

Categories

FlowerVapesConcentratesPre-Rolls
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Island logoMarket Insights SnapshotOct 2026

24-Month Trend

Island market trend chart

Average Price

$17.09

YoY Sales Trend

85.4%

2Y Sales Trend

129.1%

Flower remains the largest segment at 80.2% but is down 71.5% YoY, highlighting a steep decline. In contrast, Concentrates are thriving with a 73.9% increase, showcasing a shift in consumer preference.

CategorySales ShareAvg PriceYoY
Vapes4.4%$16.3830.1%
Pre-Rolls3.4%$12.2542.0%

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ISLAND boasts a strong presence in Illinois, capturing 100% of its sales in this state. Geographic concentration is high, with no additional states contributing to sales.

StateFlowerVapor PensConcentratesPre-RollAccessoriesEdiblesOther
38⊖⊖⊖⊖⊖7

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Market Position

Island logoCompetitive LandscapeOct 2026

Competitive summary unavailable.

Flower in Puerto Rico Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Island: 4Island: 3Vital Full Of Lif…: 3Vital Full Of Lif…: 2Encanto Tree: 9Encanto Tree: 4Live It: 2Live It: 5Fuego By Nature: 1Fuego By Nature: 1

SKU View

Island logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blue Power Buds 28 Gram
Blue Power Buds 28 Gram
FlowerN/A
#4
Truffle Monkey Buds 28 Gram
Truffle Monkey Buds 28 Gram
Flower21.9%
#6
Blue Power Buds 3.50 Gram
Blue Power Buds 3.50 Gram
Flower401.8%
#8
Huckleberry Pie Buds 28 Gram
Huckleberry Pie Buds 28 Gram
Flower1029.7%
#10
Huckleberry Pie Shake 14 Gram
Huckleberry Pie Shake 14 Gram
Flower519.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Island using competitive landscape rank coverage, proximity, and momentum.