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Matter

Oct 2026

Overview

Together we are accelerating innovation MATTER is mobilizing a community of healthcare innovators who aspire to heroic change.

MATTER's sales plummeted 47.9% YoY, revealing a challenging landscape for this premium cannabis brand. Despite a recent 4.7% uptick in the last three months, the overall trend remains concerning as it slips to #10 in brand rank. The premium positioning seems increasingly vulnerable.

Categories

FlowerPre-RollsEdiblesOral
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 4

Trend View

Matter logoMarket Insights SnapshotOct 2026

24-Month Trend

Matter market trend chart

Average Price

$39.27

YoY Sales Trend

80.0%

2Y Sales Trend

86.2%

Flower dominates with an 83.6% share, yet declined 42.1% YoY. Pre-Rolls and Edibles are faltering, dropping 56.9% and 79.2% respectively. In contrast, Vapes surged 43.9% YoY, the only category showcasing growth.

CategorySales ShareAvg PriceYoY
Pre-Rolls8.6%$19.1480.4%
Oral3.0%$26.6763.0%

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MATTER holds a robust presence in New York (38.7%) and Ohio (19.2%), contributing significantly to its sales across six states. Colorado and Maryland also feature prominently in the brand's geographic footprint.

StateFlowerPre-RollEdiblesOralAccessoriesConcentratesOther
50⊖⊖12⊖⊖⊖
43⊖⊖⊖⊖⊖⊖

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Market Position

Matter logoCompetitive LandscapeOct 2026

Ranked #10 in Flower, MATTER has slipped from #3, trailing behind FIND (#1) and RYTHM (#2). The competitive landscape is tightening, with notable gaps of 9 spots from FIND and 8 from RYTHM, highlighting significant challenges ahead.

Flower in Ohio Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Matter: 34Matter: 43King City Gardens: 14King City Gardens: 1Rythm: 1Rythm: 5Modern Flower: 7Modern Flower: 2Riviera Creek: 3Riviera Creek: 3

SKU View

Matter logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Melonade Buds 14 Gram
Melonade Buds 14 Gram
Flower68.0%
#4
Trop Sherb Pie Buds 14 Gram
Trop Sherb Pie Buds 14 Gram
Flower18.0%
#6
Kush Mints Buds 14 Gram
Kush Mints Buds 14 Gram
Flower62.1%
#8
Purple Mandarin Punch Buds 3.50 Gram
Purple Mandarin Punch Buds 3.50 Gram
Flower278.9%
#10
Dosi Og Buds 14 Gram
Dosi Og Buds 14 Gram
Flower88.6%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Matter using competitive landscape rank coverage, proximity, and momentum.