Midweek Friday

Top states where Midweek Friday is active based on indexed sales coverage.

ILIllinois

($.5M-1M)

24-Month Trend

Flower dominates at 63.7% but is down 4.2% YoY. Meanwhile, Pre-Rolls have skyrocketed by 3883.8% YoY, highlighting a remarkable shift in consumer preference, while Vapes have plunged by 49.5% YoY, indicating a significant challenge in that category.

Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Vapes	16.5%	$34.37	62.2%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotAug 2026

24-Month Trend

Average Price

$29.81

YoY Sales Trend

37.1%

2Y Sales Trend

40.3%

Category Breakout

Category	Sales Share	Avg Price	YoY
Flower	69.7%	$48.56	31.5%
Vapes	16.5%	$34.37	62.2%
Edibles	13.9%	$9.63	3.7%

State Rank Table

State	Flower	Vapor Pens	Edibles	Accessories	Concentrates	Pre-Roll
Illinois	21	44	35	⊖	⊖	⊖

MIDWEEK FRIDAY operates exclusively in Illinois, capturing 100% of its sales in this state. This geographic concentration emphasizes the brand's focus and potential for deeper market penetration within a single region.

State	Flower	Vapor Pens	Edibles	Accessories	Concentrates	Pre-Roll
Locked State	#XX	#XX	#XX	#XX	#XX	#XX

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#22 in Flower, MIDWEEK FRIDAY has improved from #23, gaining ground on competitors. It's 21 spots behind HIGH SUPPLY, the leader, and faces strong competition from SIMPLY HERB and RYTHM, both ranked just above.

Top products for Aug 2026 with sales and momentum indicators.

Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Royal Gorilla Buds 14 Gram	Flower	30.7%
#XXLocked Product	Locked Category	XX.X%
#4 Royal Gorilla Shake 7 Gram	Flower	19.7%
#XXLocked Product	Locked Category	XX.X%
#6 Booger Buds 14 Gram	Flower	238.7%
#XXLocked Product	Locked Category	XX.X%
#8 Carbon Fiber Buds 14 Gram	Flower	93.1%