Midweek Friday

Top states where Midweek Friday is active based on indexed sales coverage.

ILIllinois

($.5M-1M)

24-Month Trend

Flower dominates at 63.7% but is down 4.2% YoY. Meanwhile, Pre-Rolls have skyrocketed by 3883.8% YoY, highlighting a remarkable shift in consumer preference, while Vapes have plunged by 49.5% YoY, indicating a significant challenge in that category.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Vapes	19.7%	$35.24	36.3%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$28.89

YoY Sales Trend

14.5%

2Y Sales Trend

34.4%

Category Breakout

Category	Sales Share	Avg Price	YoY
Flower	65.6%	$47.31	7.4%
Vapes	19.7%	$35.24	36.3%
Edibles	14.7%	$9.73	2.4%

State Rank Table

State	Flower	Vapor Pens	Edibles	Accessories	Pre-Roll
Illinois	23	41	34	⊖	⊖

MIDWEEK FRIDAY operates exclusively in Illinois, capturing 100% of its sales in this state. This geographic concentration emphasizes the brand's focus and potential for deeper market penetration within a single region.

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State	Flower	Vapor Pens	Edibles	Accessories	Pre-Roll
Locked State	#XX	#XX	#XX	#XX	#XX

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#22 in Flower, MIDWEEK FRIDAY has improved from #23, gaining ground on competitors. It's 21 spots behind HIGH SUPPLY, the leader, and faces strong competition from SIMPLY HERB and RYTHM, both ranked just above.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Booger Buds 28 Gram	Flower	31.1%
#XXLocked Product	Locked Category	XX.X%
#4 Jungle Pie Shake 7 Gram	Flower	311.3%
#XXLocked Product	Locked Category	XX.X%
#6 Cobra Milk Buds 28 Gram	Flower	544.2%
#XXLocked Product	Locked Category	XX.X%
#8 Blueberry Yum Yum Shake 28 Gram	Flower	85.6%
#XXLocked Product	Locked Category	XX.X%